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Goldcoast Longboards 2017 Preview

Retail Buyers Guide:  Longboards 2017


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Please start by sharing your perspective on the current health of the European longboard market in a few words.
We see an uplift is sales, decrease in amount of brands that are on the market and a new focus on the category by retailers. We are not back to the level of 3 years ago but moving in the right direction.

Will the current exchange rates and trade climate affect the end prices of longboard equipment in Europe?
Of course it is affecting the market here in Europe but we hope with higher volumes to compensate and keep the pricing stable. Working smarter and more efficient helps the retailer and Distribution partners.

Addax Pin

Addax Pin

What are customers looking for in boards right now in terms of materials, finishes and shapes? Even in terms of graphics?
Personally I believe that the era of wild screaming graphics is over in the mainstream audience and they are looking for high quality graphic designs with it being relevant for multiple years. The consumers understands that higher quality comes with a subtle higher price and they are willing to invest a bit more. All premium manufacturers have the skills to create high quality so in that segments there are no bad products, just shitty designs;)



Which accessories should retailers stock to keep customers stoked?
Bearings, rubbers, wheels etc. Educate the consumers on wear and tear. Worst is that people get disappointed on the brand or product due to the lack of education on maintenance by the Retailer (who needs to be educated by the Distri and brands).



Please explain the top three product stories you would like to highlight in this trend report and be as specific as you like in terms of features.
The Addax line and The Aesop line of the spring 2017 collection. And maybe the Bearing Packages accessories.

Brand Previews


86 Vans Skate

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


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