Ruby Lake Series

Landyachtz 2017 Longboards Preview

Retail Buyers Guide:  Longboards 2017


Ruby Lake Series

Ruby Lake Series

Please start by sharing your perspective on the current health of the European longboard market in a few words.
2016 was a tough year for many retailers, brands and distributors but the sense I am getting is that things are levelling out, shops are managing to get rid of old inventory and people are ready for spring. Some lower end “me-too” brands have gotten flushed out of the market leaving the core brands standing and in a better position to support their retails and help rebuild communities.

Triple Beam

Triple Beam

Will the current exchange rates and trade climate affect the end prices of longboard equipment in Europe?
Since we are a Canadian company we adjust our Canadian and US prices each year accordingly. To a limited existent, this also applies to year. We’ll see how Brexit effects the markets and what that will do to the euro. Shops in the UK are having a hard time purchasing products from the USA as the pound has been heavily de-valued since Brexit.

What are customers looking for in boards right now in terms of materials, finishes and shapes? Even in terms of graphics?
Mini-cruisers are one of our strongest categories still, our soft top foam griptape does well in cities/shops near the beach. On the opposite end of the spectrum, we’ve seen high demand for our $600 retail foamcore carbon fibre DH/race board, the Triple Beam.

Which accessories should retailers stock to keep customers stoked?
We are really hyped on our Pretty Good Chair!  A two person foldable camping chair. 


Pretty Good Chair

Please explain the top three product stories you would like to highlight in this trend report and be as specific as you like in terms of features.
Hollowtech – 3 years ago we created a manufacturing facility in a small town in British Columbia to make our Hollowtech series. We were able to create jobs in a small town with a struggling economy, keep production in Canada, and make boards that are 30% lighter than their all-wood counterparts. A win-win for sure!

We also make our Revival Series boards there. The Revival Series is about finding lost and forgotten timbers and repurposing them into high quality skateboards.  It is about using discarded material to create skateboards that are both beautiful and fully skate-able.  By sourcing unique materials and pressing them into boards at our micro factory in the Kootenay region of BC, we are able to create boards that are pieces of history.  Instead of being forgotten, Revival Series wood is rejuvenated, reclaimed and repurposed to live again under the feet of skaters. Each run features a unique wood and is limited to 500 unique decks.

Hollow Tech Stratus

Hollow Tech Stratus

Brand Previews


85 Landyachtz LONGSKATE

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


Send this to a friend