Mindless Longboards 2017 Preview

Retail Buyers Guide:  Longboards 2017



Please start by sharing your perspective on the current health of the European longboard market in a few words.
In recovery – the market is still settling after the massive rise and fall of last year.

Will the current exchange rates and trade climate affect the end prices of longboard equipment in Europe?
Brands are currently working through older stock but as brand’s new ranges drops there will inevitably be price rises due to the currency exchange rates. We have tried to hold prices as best we can to try to ensure the shops and consumers are getting the best value for money.


What are customers looking for in boards right now in terms of materials, finishes and shapes? Even in terms of graphics?
Mini Cruisers are still a strong favourite – we’ve just released two updated models, as a result of healthy sales and stock turnaround.

Which accessories should retailers stock to keep customers stoked
Our Talisman V2’s, they’ve been improved and enhanced but still offer fantastic value for money for shops and consumers.


Please explain the top three product stories you would like to highlight in this trend report and be as specific as you like in terms of features.
Mindless Hamu’s have been extremely popular. We increased our range late last year with another two sizes. Now available in 48.5, 44.5 and 41”. Mellow concave, subtle rockers and a unique grip tape design, symmetrical shapes makes freestyle flips tricks and spins easier, while the length means that they’re also  great dancing board. 

Mindless Talisman II truck have improved castings, a strengthened hanger and precision bushing mounts. The hanger seats have been redesigned to give improved and consistent bushing performance, while the redesigned hanger face keeps weight down. Both the hanger and baseplate are cast from Pure 356.2 aluminium and heat treated to T6, giving it great strength. 

Mindless Campus IV. Perfect to rekindle an old passion with your pals or to start a fire from within to ride! 7 Ply Canadian Maple 28″ x 7.75″. The 60x44mm 83A wheels will soak up the roughest of roads and never lose a race thanks to its Chrome Abec 9 bearings. Most of all the useable kick tail makes street riding a joy! 

Brand Previews


86 Mindless SKATE

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


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