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Urskog Longboards 2017 Preview

Retail Buyers Guide:  Longboards 2017


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Please start by sharing your perspective on the current health of the European longboard market in a few words.
I have a feeling that the market is dipping a bit especially for the cheaper brands pushing volumes through “price point” without building a strong reliable brand.  

Will the current exchange rates and trade climate affect the end prices of longboard equipment in Europe?
I guess the brands selling mostly ’cause of the low prices will be phased out. Brands with strong profiles and good, well made products will be the brands selling stuff to the customers left after the “boom” who are more aware of what and why they buy the products. If I’m right, the average price per sold board would increase.


What are customers looking for in boards right now in terms of materials, finishes and shapes? Even in terms of graphics?
We see that technical boards in our range are selling less and the classics are increasing. people are looking for more practical boards, cruisers with kicktails, mini cruisers etc. Flex boards seem to have disappeared from the market and people are looking more at wood boards than fiberglass decks.

Which accessories should retailers stock to keep customers stoked?Hard to say, but I’m guessing the good stuff not the cheap stuff. 


Please explain the top three product stories you would like to highlight in this trend report and be as specific as you like in terms of features.
First off, we’re toning down the Longboards side and are moving slightly towards skateboarding and that customer base. Shorter longboards, cruisers, travel cruisers. We have some longboards with skateboard trucks to make them more of a crossover and trying to wipe away the line between skateboard and longboard. We’re still gonna keep our full longboard range ’cause it still sells well but have created different catalogs with different ranges to be able to approach different stores in different ways. A core skateshop don’t want a dropthrough downhill board shoved up in their faces but a really well designed skateboard cruiser could be appealing. 

Gren Jacaranda Complete

Gren Jacaranda Complete

Brand Previews


Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


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