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Globe Boardshorts SS18 Preview

Retail Buyers Guide:  Boardshorts SS18

CATEGORY: BOARDSHORTS
BRAND: GLOBE
INTERVIEWEE: DAN PRESTON (APPAREL DESIGN MANAGER)

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Where do you see the state of the streetwear market in boardsports right now?
Companies that continue a strong identity and stay true to the brand’s roots are at the forefront. Boardriding is Globe’s life blood. The strength and foundation. One constant that will never change. We aim to respect the brand’s past and its heritage and continue to evolve with this in mind.

Amidst all the variety, are you seeing any dominant trends for SS18?
Globally in our market we are seeing the majority of street wear brands push into 90s sport nostalgia. We have interpreted this theme into the wider Globe range with various design techniques, the most notable Including roomier fits in shorts and tees, colour paneling and blocking, and bolder logo placements that remind us of a time when it was all about the brand. 

In addition to this theme the bulk of our collections cater for the everyday customer, with solid basics and classic wardrobe essentials in each category. 

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Collabs seems to be hot again, are you doing any collabs next season?
Our +/+ collection inspired by pro surfer and Globe ambassador Dion Agius continues to gain momentum. This project is inspirational and non conform, designed for those seeking a point of difference.  

The target audience for this is the slightly forward, more mature surf fashion customer. The cherry on top will be a cruiser board that ties in graphically with the +/+ capsule. 

How are fits evolving in tops, bottoms, outerwear?
Crisp roomy chinos get preference in straight fits worn rolled up or chopped short. 90’s inspired, Boxier silhouettes , drop shoulders feature in tops. 

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What are the trends in prints and patterns?
Yardage art has been a focus this season, with shirts, poolshorts and boardshorts overflowing with authentic custom designs.

One theme that is standing out is Asian inspired floral, executed in darker tougher colours with mythical creatures integrated into the designs.     

What’s trending in colours and prints?
Loud and quirky colour and graphics feature through tees, with smaller front centre prints and embroidery details rounding out the range. 

What are your 3 main products and stories for SS 2018?
The box tee across 6 colourways, which features our bolder Globe logo. For SS18 this is the focus… to hit home brand recall. It is teamed with our newest addition to the Globe Goodstock program ‘The worker short’, sturdy worker inspired shorts built to resist the daily grind.

Within the +/+ capsule we are releasing the Dion endorsed ‘Eclipse boardshorts’. Designed to look super stealthy, with all the tech performance features surfers expect …at a very sharp price.

It was also logical to take the 90’s global trend direction and use to our advantage seeing that Globe’s roots run deep in this era..and craft the latest installment of ‘Unemployable’ in this mould, drawing on Globe’s 90’s boardsport culture and skate heritage for inspiration. Designed with a modern edge, the fits, colours and graphics all echo this era. We are targeting the slightly forward yet commercial streetwear customer with this package. 

It’s a fresh look for the brand .. and authentic one. 

 

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

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