BOARDWORKS

Boardworks SUPs SS18 Preview

Retail Buyers Guide:  SUP 2018

CATEGORY: SUPs
BRAND: BOARDWORKS
INTERVIEWEE: ANDREW MENCINSKY (BRAND MANAGER)

BOARDWORKS

TRENDS
What are the main 2017 trends in Stand Up Paddleboards in terms of categories (SUP Surfing, downwind/race, touring, river, all around/leisure, yoga/fitness…)? Which sector of the market are you focusing most on?
Boardworks has traditionally concentrated on the recreational sector of our sport throughout the categories mentioned. With the acquisition of the world rights for Rogue we will have a new focus to grow our presence as a premiere performance brand.

TECH HARDBOARDS/INFLATABLES
Please tell us about your new technologies or product breakthroughs for 2017?
We believe the inflatable market will continue to grow world wide as board technologies evolve.

We still love hardboards and we are always on the cutting edge utilising state of the art materials and construction. Our entire line has been redesigned with shapes that achieve better performance in every category including speed and stability.

BOARDWORKS

AESTHETICS
What is the story behind your boards’ graphics?
We have rebranded Boardworks and have designed our 2018 line into a collections strategy, utilising four distinct market segments. Each collection tells a unique story and we look forward to share our story at the show.

RETAILERS’ HELP
How are you helping your retailer network to sell your product?
We have an entirely new and experienced team at Boardworks and at Confluence our parent company. The authenticity of our team allows us to create a new strategy focusing on service for our partners.

PRICE POINT
How have prices evolved for the hardboard/inflatable categories and what are the main price hot spots?
The last few years have been a race to the bottom with price and the companies who engaged in those practices have suffered dearly. It’s important to have a realistic easy price of entry for beginners but you need to sustain a margin or you wont survive long term.

BOARDWORKS

KEY PRODUCTS
Take us through your two key products for 2017.
Our two biggest inniatives is attaining the world rights for the Rogue Brand which allows us to play at the highest levels of performance in Surf, Race, Foil and White Water. Our CRNT® (pronounced current) brand is focusing on surf and we are stoked on what we have created as the best value and performance board on the market.

Brand Previews

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88 Boardworks SUP

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Magazine

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