Deja Vu

Deja Vu Wetsuits SS18 Preview

Retail Buyers Guide:  Wetsuits SS18

CATEGORY: WETSUITS
BRAND: DEJA VU

Deja Vu

Firstly, can you tell us about how your spring/summer wetsuits line is evolving compared to your traditional fall/winter one?
Right now we are fully concentrated on the full suit line with 2 models. For next year we’ll have 4 new spring summer models.

Regarding neoprene material, tell us about the characteristics and specific objectives of a summer wetsuit.
In all our wetsuits we have developed our own extra stretch neoprene with new “retro rubber” – very resistant.

Thanks to the 100% super elastic “dejavuskin”, the wetsuit is lightweight and extremely easy to put on and take off and allows maximum freedom of movement.

Deja Vu

How do you make sure it’s strong enough to last?
We tested every product for 3 years before going to market, with testing consisting of a minimum of 150 days of surfing.

Design-wise, how is the panel construction designed for comfort? How are you working to make sure your seams are resistant and stretchy?
We work with a really good modeller to make sure we minimise the number of panels. We glue by hand all the suits and then blindstich.

Deja Vu

What’s the role of the lining in your wetsuits? What are its most important features during the summer?
In the summer line we combine small panels with fleece in the upper part. The neoprene lining is the most strechy and resistant on the market.

In terms of style, which colours and patterns are the most popular for SS18?
We are going for full black colour with no logo outside. Very simple, minimal and retro.

In terms of price, which demographics/levels do you address here?
The prices are affordable for all surfers

Deja Vu

Tell us a bit more about the unique benefits and high-end details of your wetsuits.
YKK Back zip to ensure easy entry to all surfers

  • flap zip protection to prevent water getting in
  • drainage holes for zip protection
  • Silicone rings in the ankle area
  • blindstiched and glued seams
  • drainage holes on the ankles
  • very elastic supratex reinforcements to prevent abrasion from knees to ankles
  • smoothskin fabrics neck to prevent the entry of water and ensure durability and softness
  • smothskin wrists to prevent water access

What are your key products in this category for SS18?
The  “duepuntocinque”  full suit

How do you make your business more eco-friendly ?
We use suppliers no more than 50km away from where all materials are source.

Brand Previews

Advert

88 Sinner sunglasses

Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

ENGLISH_102-cover
Send this to a friend