Protest Men’s Surf Apparel SS18 Preview

Retail Buyers Guide:  Men’s Surf Apparel SS18




Where do you see the state of the surf apparel market in boardsports right now?
Our surf apparel is always influenced and representative of our work as a lifestyle and sports brand. Those who wear Protest clothes are eager to communicate their connection with athletics while active and otherwise. Surf Apparel is and will continue to be a strong representation of identity. Therefore the state of the Surf Apparel market in boardsports remains strong and viable.

Amidst all the variety, are you seeing any dominant trends for SS18?
This year’s collection at Protest is a return to nature, freedom, and living life. We’re combining styles, patterns, and trends that highlight our passion of surf, sun, and fun, with a sprinkling of spiritualism. To highlight these elements we’re incorporating washed looks in our t-shirts and tank tops, rough slub cotton material in our long-sleeved shirts, and the usual surf and nature inspired photo prints, colour blocks, and designs.

Collabs seems to be hot again, are you doing any collabs next season?
We’ve found a successful partnership with Notox and Lokahi. They specialise in the hardware while we deliver functionality and fashion. So, keep an eye out for our new SUP and surfboards.

How are fits evolving in tops, bottoms, outerwear?
All our outerwear jackets are also technical, providing ultimate style and protection. This includes jackets with mixed structures, softshells, bodywarmers, and refreshes on bestsellers. The SUP lifestyle continues to grow and expand and Protest is there to nurture it. This includes a line of walkshorts with quick-dry functionality. They serve as both a technical and everyday lifestyle item.

What are the trends in prints and patterns?
Part of the Protest DNA is to incorporate nature with classic surf and extreme sports imagery. This includes place prints relating to the surf lifestyle such as surfboards, palm trees etc. We also love cactus prints, which can be found in our shirts and shorts.



What’s trending in colours and prints?
We’re working with melange fabrics with prints, monochrome looks, and photo prints with woven stripes. Our colour groups include shades of blue, combined with red and bordeaux with yellow accents. In this first group we’ve included a neon red colour for the cords and eyelets. Our second group is built around greens, aquas, with lemon lime and orange red.

What are your 3 main products and stories for SS18?
Our aforementioned walkshorts are a true crossover item. They include a small range of surfables that feature 4-way stretch and quick dry function, and are, of course, street ready.

We’re also introducing a linen program of shirts and shorts.

Finally there is the new Protest FLX line, which includes short sleeve shirts with polyester and elastane blend, as well as 4-way stretch shorts. These have great crossover potential, offering an athletic feel with a street ready look.





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88 Spanish surf city

Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019


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