Gold Coast

Flying Wheels Longboards SS18 Preview

Retail Buyers Guide:  Longboards SS18

CATEGORY: LONGBOARDS
BRAND: HOFF/Flying Wheels
INTERVIEWEE: BENOIT BRECQ (MARKETING MANAGER AT FLYING WHEELS)

Gold Coast

dmitri elson lapierre

MARKET
What are the current big trends with longboards that retailers need for 2018?
CRUISERS & CARVING SURFSKATEs are the Big Trends! Pocketable boards that really surf the street!

What are your main price points for next season?
150€ for a real surfing skate with a high carving front truck.

How is participation in Europe developing? Core VS casual? And how about female riders?
There are always CORE Longboarders here in Europe, looking for quality products! The female market is increasing. With the cruising & surfing trend, the female part is important. Regarding development, Europe is always looking at US tendencies but some of the European brands are working on adapting products & special things…

Gold Coast

MARKETING
What are your main stories in terms of styles and materials for 2018?
Flower, nature & art are the main styles for 2018! We still work closely with artists to create fresh and unique designs to correspond with the riders.

In terms of materials, our new cutback truck is developed to carve and surf the streets. We focus on this new truck to respond to the demand of riders.

Do you think that new longboard/cruising skate parks will help the industry?
For sure, the new longboard/cruising skate park designs are built everywhere in Europe.

Street skating is still really important but all the longboard/cruising park designs are really well used by riders nowadays.

Gold Coast

EYETHORN RED

TECH / ECO
What are your main technical features for next season?
Our new CUTBACK Truck is our main feature! It’s built with a compression spring to create a good feeling and response when you carve the street. We also work on different deck construction: traditional maple wood, wood & fiberglass or wood & bamboo.

How do you help retailers communicate these developments to customers?
To help retailers to explain our different technologies, we have created some tools.

A specific technology page on our website explaining all our different technologies: Wood lamination, deck features & board set-ups. We also put stickers on our boards with all the main features of each board!.We also put some boards available to test in selected shops.

Gold Coast

KOKIO NATURAL

Which wheels, trucks and accessories do retailers need to keep on their radar next season?
For sure the carving truck is the main accessory to focus on. It could be mounted on your regular longboard to turn your board into a carving machine. Regarding wheels, we focus on quality SHR Urethane with different shapes for different uses.

And how about materials and sustainable resources?
All our products use different types of materials, wood, urethane, metals etc. All riders needs to be responsible about their impact on the planet and try to recycle their decks, trucks, wheels and accessories.

BEST SELLERS
Please name and describe your 3 highlight pieces and items that retailers should definitely order.

  1. THE KOKIO 31.5  : In the Surfing Series, with CUTBACK Trucks, the perfect carving board, compact & stylish.
  2. THE EYETHORN 29.25 : The pocketable board for street & cruising deigned in collaboration with the artist PLOT.
  3. THE REGAL 28.25 : The FLYING WHEELS x STEWART collab, a cruising CNC board available in 3 colorways.

Brand Previews

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Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Magazine

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