Loaded

Loaded Longboards SS18 Preview

Retail Buyers Guide:  Longboards SS18

CATEGORY: LONGBOARDS
BRAND: LOADED
INTERVIEWEE: PABLO CASTRO (INTERNATIONAL SALES) & KYLE CHIN (MARKETING)

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MARKET
What are the current big trends with longboards that retailers need for SS 2018?
Higher quality products in general, specifically drop-through carvers, dancers, and cruisers.

What are your main price points for next season?
Our price points range from $300-400 USD.

How is participation in Europe developing? Core VS casual? And how about female riders?
Beginner-friendly events and sessions are becoming more popular (in addition to the existing races, freerides, etc). We’re really stoked to see a lot more female riders getting involved in longboarding, forming clubs and events, appearing on TV and in other media, etc.

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Blood Slayer Complete

MARKETING
What are your main stories in terms of styles and materials for SS 2018?
We have a couple new boards (as well as wheels) in the works. One is a new spin on an existing board in our lineup; the other is a new concept influenced by Moroccan art and culture and featuring some exciting new construction ideas.

Do you think that new longboard/cruising skate parks will help the industry?
Pump tracks and boarder-cross events are definitely adding some cool variety to the kinds of terrain that longboarders can ride. We’re not sure how much influence they’ll have on the growth of the industry, but we’re happy to see them!

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Tesseract Cantellated

TECH / ECO
What are your main technical features for next season?
How do you help retailers communicate these developments to customers?

We’ve just created a new catalog to help educate retailers about the technical details of our products. We also have a board setup matrix that helps retailers and customers determine the compatibility between different trucks and wheels with their Loaded decks.

Which wheels, trucks and accessories do retailers need to keep on their radar next season?
Riders seem to be continuing to appreciate high-quality urethane, and retailers will benefit from keeping stocked up on wheels made with high-performance formulas. At Orangatang we’re stoked on the urethanes that we’ve developed to date and are constantly researching and testing new variations for potential use in the future.

Loaded

Tesseract Truncted

BEST SELLERS
Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Loaded: Icarus (drop-through carving), Bhangra (dancing and freestyle), and Tesseract (downhill, freeride, and freestyle)

Orangatang: Kegel, In Heat, and 4President (racing and hard-carving wheels)

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Longboards SS19

Magazine

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