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Mindless Longboards SS18 Preview

Retail Buyers Guide:  Longboards SS18

CATEGORY: LONGBOARDS
BRAND: MINDLESS
INTERVIEWEE: ALI CRICHTON

Mindless

MV510 Mindless Talisman II Polished

MARKET
What are the current big trends with longboards that retailers need for 2018?
Dancer boards are a great niche – they’re ideal for beginners with scope to advance skills almost anywhere as hills aren’t needed. Cruisers will always remain a strong sector, skateboards, beginners and core longboards alike will all have and use a ‘fun’ cruiser.

MARKETING
What are your main stories in terms of styles and materials for SS 2018?
We are continuing to develop a range that is popular with the masses whilst catering for the technically demanding high-end. This means traditional styles and materials are at the fore-front of our ranging with some great graphics ready to go.

Do you think that new longboard/cruising skate parks will help the industry?
Any infrastructure that makes riding more accessible to local communities will always be beneficial to the industry.

Mindless

MV2100 Mindless Voodoo Lakota Freeride

TECH / ECO
What are your main technical features for next season?
Our unique and in house designed Talisman V2’s is present on all completes that use a 7” truck. We’re currently exploring plenty of other material constructions and shapings ready for next season.

How do you help retailers communicate these developments to customers?
We have a dedicated sales team, speaking multiple languages that are more than happy to talk retailers to give them the information needed

All our boards come complete with an inlay sheet that outlines the specification of the board.

Our website, social media and B2B site have great details on all of our boards to make it easy for our customers and the end consumers to understand the specifications and benefits of our boards.

Which wheels, trucks and accessories do retailers need to keep on their radar next season?
Our Talisman V2 Trucks – we believe they provide unbeatable performance and quality for the price. They are available in 3 great finishes.

Mindless

MV7000 Mindless Hamu

And how about materials and sustainable resources?
We’ve always used wood from approved sources that support regenerative foresting.

•Backing sheets from grip tape & excess cardboard are used as packaging
• The waste wood scraps are used as fuel for the driers
• Insisting that all our hardwood is sourced only from regenerative forests located in the Appalachian Mountains, USA.

BEST SELLERS
Please name and describe your 3 highlight pieces and items that retailers should order.
Lakota Freeride:
Working closely with our riders to develop a stubby, cereal bowl concave freeride board creates a simple, yet bold looking top mount board.

The classic rosewood bottom veneer works beautifully with the subtle metallic gold graphic, complementing the classy look.

6 different wheel base combinations allow riders to tweak the responsiveness of this set-up to suit their individual riding style.

Hamu:
The Hamu board comes in three sizes. 48.5”, 44” & 41” all are designed with a mellow concave, subtle rockers and a unique grip tape design. They’re ideal as a high-end entry level board for a large cruiser but their purpose built for the freestyle and dancers out there!

Talisman V2 truck:
Talisman V2 truck has improved castings to our original Talismans V1, a strengthened hanger and precision bushing mounts.

The hanger seats have been redesigned to give improved and consistent bushing performance, while the redesigned hanger face keeps weight down.

Both the hanger and baseplate are cast from Pure 356.2 aluminum and heat treated to T6, giving it great strength.

Mindless

MV7000 Mindless Voodoo Hamu Midi

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

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