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SP Action Cameras 2018 Preview

Retail Buyers Guide:  Action Cameras & Accessories 2018

CATEGORY: ACTION CAMERAS
BRAND: SP GADGETS
INTERVIEWEE: TIM DYSON

SP

Pistol Trigger

What are the major trends in the Action Sport Cameras segment at the moment and how do you address them with your products?
360° cameras. Our products fit all cameras directly or by using an adapter, so we haven’t had to change much this year. The other trend is that smartphones are taking over a fair share of the action camera market – we have addressed this by starting a new brand – SP Connect.

What do retailers need to have in stock for the upcoming Christmas sales period?
The most important products are still our telescopic POV Poles.

Do you have any new models, accessories or innovations in the pipeline for this winter / next year? Please talk us through them.
The latest adaption to our line was making sure all cameras fit onto our products. E.g. the new Pistol trigger Set 2.0 that now works with the Hero5 and Session cameras.

SP

Pistol Trigger

Do you focus on easy usability or high tech output? Please explain your approach.
Our focus is on making filming easier for people. Hi-tech often makes the filming part more difficult, so we focus on easy usability.

What’s your bestseller / most popular item?
The floating grip POV Dive Buoy.

Where do you think the development is going here?
We’ll have to wait and see…

SP

Pistol Trigger

Please outline 2-3 of your key products for Winter 2017 / new launches for 2018:

  • POV Pole 20” and 37” – Telescopic Pole.
  • POV Dive Buoy – Floating grip.
  • Ultimate Bundle – A collection including a case, a , chesty, wrist strap, bike clamp mount and adhesive mounts.

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Retail Buyer’s Guides

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Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

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