Northwave

Northwave Snowboard Boots FW18/19 Preview

Retail Buyers Guide:  Staff Sales Handbook: Snowboard Boots 2018/19

CATEGORY: NORTHWAVE
BRAND: SNOWBOARD BOOTS

Northwave

Decade

KEY PRODUCT FOCUS: What are the three  most important products of next year’s boot line? Why?
Prophecy S
, top freestyle boot with all Northwave tech at maximum (SL, flex window, Vibram insert); Edge allmountain freestyle boot with the sole outsole Stamina, responsive EVA with Rubber where needed, superlight; Domain CR  special version or the well know freeride Domain with outsole for semi and fully automatic crapons.

Materials: using any previously unseen materials (in build, cushioning, support or grip) or construction methods?
We are using TPR reinforcement of toe and heel area to provide extra resistance and more support. We developed an updated heel retention system on the whole collection.

Northwave

Domain CR

What’s new in lacing – trad, Boa, something different? What do people want? SuperLace and SPIN closure system with Dyneema cable.

Imagine the overview section of your boot catalogue next year. What’s the defining aesthetic? Talk to us about the colorways/prints/patterns/influences/textures you’re using?
Clean and classy, no more poppy colors but natural, tone on tone graphics.

Splitboarding is performing well in a tough market. Are you going in this direction?
We developed the Domain CR crampon compatible.

Which part of your range are you investing in the most? Freestyle, freeride, do-it-all, beginner…? Why?
All mountain freestyle because that’s the real snowboard essence to us.

Northwave

Prophecy

What trends in other footwear sectors have made an impression on your line?
Skate and outdoor.

What are your top marketing stories for next season? This will help us to put some focus in the right place.
Building an important team, we added Ethan Morgan and Tor Lundstrom.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Wakeboard Hardgoods SS21

Men’s Streetwear SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Backpacks SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

Magazine

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