686-Ceremony

686 Women’s Outerwear 18/19 Preview

Retail Buyers Guide:  Staff Sales Handbook: Women’s Outerwear 2018/19

Catagory: Women’s Outerwear
Brand: 686

686-Prism

686-Prism-Jacket

What’s the overall theme behind next year’s outerwear?
Luxury meets athletic.

From which big trends do you take your inspiration? And which other brands, designers, artists or influencers do you follow who shape the style of your brand?
We are looking at brands outside of the snowboard and ski industry. We have been really inspired by women’s activewear brands focusing on yoga, etc as well as high-end luxury brands creating avant-garde looks.

KEY PRODUCT FOCUS:
What are the about some of the most important products in next year’s range? Why? Please tell us about them.

GLCR Hydrastash Reservoir Jacket for Women.
It is an innovative Jacket that is the only jacket in the world with a built-in hydration system. The GLCR Reservoir Jackets are the first jackets of their kind to feature the new Hydrastash built-in micro hydration system. This is a patent-pending system that is exclusive to 686. It truly is one of the largest innovations in outerwear in the past years. After using it, you will never want to go back to not having water on you while riding again. It completely changes your experience.

686-HydraStash

686-HydraStash-Jacket

What percentage of your outerwear is sold online vs instore, both by yourselves and your retailers? What’s the best way to connect with customers who buy via these different channels?
We are seeing online sales growing quickly with our partners. We see value in connecting with consumers both in-store and online. In-store consumers can feel the fabric, try on the jackets and have conversations which, are important. The online space provides more access to the brand and allows us to cross promote with our retailers and riders easier as well as provides a platform for stronger and more elaborated story telling. We see this opportunity for storytelling as a key component to selling technical outerwear with our partners.

What new fits/silhouettes are coming next year?
We are focusing on an increasing number of parkas for women. We see this trend still going with women and are making parkas in both the highly technical and highly fashionable range.

What’s new in colours/prints?
We are introducing new engineered knitted fabrics that show colour blocking without adding additional seems.

The GLCR Reservoir Jackets are the first jackets of their kind to feature the new Hydrastash built-in micro hydration system. This is a patent-pending system that is exclusive to 686. It truly is one of the largest innovations in outerwear in the past years. After using it, you will never want to go back to not having water on you while riding again. It completely changes your experience.

What are your top marketing stories for next season?
Our GLCR Hydrastash Reservoir jacket and luxe look for women are the top stories.

Brand Previews

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Retail Buyer’s Guides

Foils 2021

Kites SS21

Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21

SUP SS21

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Magazine

ISSUE 106-1
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