Retail Buyers Guide: Staff Sales Handbook: Women’s Outerwear 2018/19
Catagory: Women’s Outerwear
Brand: DC SHOES
Interviewee: DANAEL KLEIM – BRAND EMEA MARKETING ASSISTANT
What’s the overall theme behind next year’s outerwear?
We are committed to creating women’s gear that not just meets but exceeds your needs. From styling to fit and function, the 2019 collection is our best collection to date. There are 4 themes for this season: DCU Camo Wms, Mud cloth BW, Denim Mix and Mud cloth indigo
From which big trends do you take your inspiration?
Both Mud cloth collections are taking its inspirations from the yoga trend. The Denim Mix brings the lifestyle touch to the collection.
What are the two most important products in next year’s range? Why? Please tell us about them.
On this collection, the most important pieces are the collective BIB and the Riji SE jacket.
About the collective BIB: This Tailored Fit bib pant combines top-shelf tech features with 15K waterproofing and a progressive, fashion-focused fit. FABRICS: WEATHER DEFENSE 15 (15.000mm, 10.000g) Solid: 100% polyester enzyme washed stretch oxford Printed: 100% polyester printed oxford // WARMTH & LINING: Shell Taffeta lining with brushed tricot on knees and printed taffeta on top bib // PRODUCT FEATURES: • Fully taped seams • Mesh lined leg venting • Elastic suspenders with adjustable buckles • Jacket-to-pant attachment system • Internal waist adjustment • Articulated legs • DWR coated boot gaiter with stretch panel • Boot gusset with zippered closure • Stretch side gusset • Zippered hand warmer pockets • Zippered thigh pocket • Velcro back pockets • Internal media cord routing • Zippered side entry for easy bathroom access
About the Riji SE jacket : Our same modern streetwear-driven jacket, built from completely repurposed fabrics, featuring dynamic blocking and a longer layered look // FABRICS : WEATHER DEFENSE 10 (10.000mm, 5.000g) 100% polyester plain weave body with 100% polyester printed ripstop hand pockets, 100% polyester printed dobby hood and 100% polyester printed oxford sleeves // WARMTH & LINING: 80g body and 40g sleeves insulation, Taffeta printed lining, Critically taped seams, Mesh lined armpit venting // PRODUCT FEATURES: • Fixed waist gaiter • 2-way adjustable hood • Shoelace drawcord cinch system • Jacket-to-pant connection system • Lycra cuff gaiters • Drop tail • Internal media cord routing • Zippered hand warmer pockets • Zippered chest pocket • Zippered sleeve pass pocket • Zippered napoleon pocket
Are your price points going up or down? Where does this pressure come from?
Our products managers team have done a big job around prices and worked really hard so we are proud to say that our products are on point to face competitors.
What’s new in colours/prints?
Here’s the place to talk about fabrics, features and technical innovations. Here we’re principally interested in *NEW* technical stories that you haven’t offered to retailers previously.
Ok so let’s talk about the Collectiv bib. It’s not a classic bib, it’s a revolution (And I’m not saying that because I’m a girl). Even if you are a guy or a girl you should understand what kind of troubles you have when you are wearing a bib… Sure as a girl or boyfriend you know what I mean. DC found the solution to save time at the famous ‘pee break’. Say goodbye to the stress of taking off your clothes in a minimal time the all without cleaning the floor with your jacket and lost your mitt in the bathroom… It’s Over.
Say hello to the new bib opening system to make the pee break easier than ever! Thanks to a Zippered side you only have to open it, lower yourself as usual and the bib goes on your side by itself creating the space you need…to pee. Hello dear future happiest boyfriend, you have no excuses to not ride with your girl now.