PACSAFE 2021 Backpack

PACSAFE SS21 Backpack Preview

Interviewee: Maria Schmieder, Marketing Coordinator

What are your main price points for next season?
75,- to 149,- EUR

How are you segmenting your backpack collection?
Urban / Every day

Active Leisure

What general trends are you noticing?
Still the same: Functionality, Organization, Sustainability

How has coronavirus impacted sales expectations in this segment?
The shutdown led still to a requirement of the end-consumer on backpacks and shoulder bags for daily use

How has COVID effected your SS21 sell in plans in terms of delays/ range cancellations and carry over etc?
We don’t have any delays. We will have a higher proportion of carryovers and highlight one new collection.

What is your collection theme and which stories are you telling to get customers stoked on boardsports backpacks?
Stylish/attractive designs with organization, security, and sustainability.

PACSAFE 2021 Backpacks

PACSAFE Citysafe Econyl Backpack – Storm

What makes this product category important to your brand?
Products match the Brand – our vision and mission: security + sustainability

Protect your Valuables

Protect our Planet

How are you serving the needs of retailers as more marketing shifts to digital channels?
We sustain both with their individual requirements, our retailers with POS material, printed material like Workbooks, Pricelists, and more.

Which technical features are you proudest of?
Our PACSAFE security features as well as our sustainable materials, e.g. ECONYL®, regenerated nylon made out of fishing nets, synthetic waste from our oceans.

PACSAFE 2021 Backpacks

PACSAFE Vibe Econyl Backpack

What are the silhouettes and materials for this season?
Daypacks made of sustainable materials like ECONYL® and recycled PET bottles.

What are the color/pattern/art trends for this season?
We still have the classic line like ECONYL Ocean + new colour blocks like PINK/BLUE as in our new SS2021 collection “PACSAFE GO”

Please name and describe your 3 highlight pieces and items that retailers should definitely order.
Vibe 25 in ECONYL

Citysafe CX Backpack in ECONYL

Vibe 325 in Econyl

Brand Previews

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20


Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20


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