Brandit SS21 Great Outdoors Preview

Brandit SS21 Great Outdoors Preview

Brand: Brandit
Interviewee:  Thomas Spieker, Business Development & Marketing

What are the major trends in the Outdoor Apparel market next Spring/Summer?
We see a trend to products that function regardless of the season on many days of the year. Products that practically become Best-Friend – everyday attendants.

What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021?
We see a fusion of the segments Tactical, Outdoor, and Streetwear. The use is interpreted individually by each person. This creates new looks.

What about silhouettes, looks & styles?
We prefer the casual fit and straight cuts in our collection, as this results in a long life and we do not follow fashion trends. Functionality is in the focus.

Brandit SS21 Great Outdoors

Brandit Lumberjacket

How do you match the needs of Outdoor Apparel that combines outdoor and lifestyle?
Our products have a classic, timeless cut and design so we leave it up to our customers to use the products in their preferred environment.

 How has Covid-19 affected your SS21 sell in plans? 
We expect further growth because we believe that the markets, tactical, outdoor, and streetwear segments will continue to merge.

Please talk us through your 2-3 of your key products for 2021.
Teddy fleece, windbreaker, and lumberjack-check shirts will be available next year in a variety of linings and colors. With these products, we are following our premise of bringing timeless designs to the market.

Brandit SS21 Great Outdoors

Brandit Teddyfleece Pullover

How is Covid-19 impacting your business and can you see any opportunities for the Camping market as a result of the pandemic?
We see that the pandemic has brought a large influx into the prepping market. Individual crisis prevention has therefore become a high priority. All products that aim at this have experienced great demand.

Where have you positioned your brand in the market and why?
Our positioning has not changed. We continue to address individual people in the Urban-Outdoor range.

Which items should every nature lover take with him on the next outdoor-adventure?
US Cooper large backpack, fleece blanket, and our foldable seat

How has Covid-19 affected your SS21 sell in plans?
We expect further growth because we believe that the markets, tactical, outdoor, and streetwear segments will continue to merge.

Please talk us through your 2-3 of your key products for 2021.
Our US Cooper backpack has new and improved features like chest strap and reverse zippers.

The fleece blanket is light, has a small pack size and good thermal insulation.

Our foldable seat brings comfort to the outdoors and is a practical companion for every outdoor activity.

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Retail Buyer’s Guides

Great Outdoors SS21

Hanging Shoes SS21

Boardshorts SS21

Bottles & Flasks SS21

Backpacks SS21

Skate Hardgoods SS21

Swimwear SS21

Skate Shoes SS21

Foamies 2020

Kiteboards 2020

Kites 2020

Longboards 2020

Sunglasses 2020

SUP 2020

Surfboards 2020

Impact Vests 2020

Powsurfers FW20/21

Cruisers 2020

Wetsuits FW20/21

Beanies FW20/21

Snow Helmets FW20/21

Base Layers FW20/21

E-Boards 2020

Facemasks FW20/21

Snow Safety FW20/21

Goggles FW20/21

Snowboards FW20/21

Snowboard Boots FW20/21

Skate Shoes FW20/21

Longboards SS20

Watches SS20

Sunglasses SS20

Kiteboards SS20

Kites SS20

Wetsuits SS20

SUP SS20

Sun Cream SS20

Hanging Shoes SS20

Boardshorts SS20

Surfskate SS20

Backpacks SS20

Skate Shoes SS20

Eco Textiles SS20

Longboards 2019

Surfboards 2019

Underwear 2019

SUP 2019

Sunglasses 2019

Facemasks FW19/20

Powsurf FW19/20

Beanies FW19/20

Wetsuits FW19/20

Cruisers 2019

Goggles FW19/20

Snow Safety FW19/20

Socks 2019

Snowboards FW19/20

Snow Helmets FW19/20

Magazine

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