What are the major trends in the snow safety market for FW21/22?
Education, due to the special covid situation we will see or see more people out in the backcountry that are novice to entering avalanche terrain, which means education will be and is even more crucial right now in 20/21 but also for 21/22.
What do customers expect from their snow safety equipment?
That it is simple to use and that it is fail-proof.
Do you offer any other products in the snow safety category besides the traditional avalanche safety products?
Yes, since RECCO is a unique system, that enables organized rescue to locate a buried person equipped with a RECCO reflector, it is more technology for everyone. Meaning it can and should be used by everyone out on the mountain. For those that stay within the secured slopes, it is a simple solution to be searchable to organized rescue in case of the unlikely event of an avalanche on the slopes. For those venturing into the backcountry and avalanche terrain, it represents an additional tool to be searchable to organized rescue, besides their personal avalanche emergency kit (transceiver, probe and shovel) which is used for companion rescue. RECCO does not enable companion rescue and replace the use of transceiver, probe and shovel, but it will give organized rescue and additional method to locate a buried person electronically.
Then throughout the last three years, the RECCO SAR (Search and Rescue) Helicopter Detector network coverage has been growing in Europe and North America. By the end of the year 2020, we have 18 units in 7 countries operational and ready for deployment in case of a missing person incident.
How are you helping retailers sell the snow safety equipment and educate customers (POS displays, etc.)?
We are offering “The Plan” a small safety folder, developed together with our rescue partners from around the world. The idea is to provide basic safety information for the consumer, giving basic guidelines on how to prepare, what to think of and how to behave while being out there. For Fall 2021 all our hangtags will come with a QR-Code that provides the customer to more information about how RECCO technology works and how it fits within the context of safety gear.
Please name and describe 3 highlight items from your FW 21/22 collection.
RECCO will continue to grow its RECCO SAR network, adding more countries and locations, to make people in the wilderness searchable to rescuers year-round.
Working on drone projects and having first prototypes in the testing right now we are planning to have rescue drones with RECCO technology operational within the next 1 to 3 years.
We also continue our direct-to-consumer product category with a helmet reflector, a backpack reflector and RECCO belt. Those products should not replace the integrated reflectors within gear, however, should provide an opportunity for people to become searchable. Especially for all year round use, where we don’t have too many summer products yet with integrated reflectors on the market. We are working with more and more brands on summer products, but this process takes time. That’s why we have these products available to give customers the chance to be searchable all year round in areas where we have a RECCO SAR in place.