Fjell 2022/23 Snowboards
Retail Buyers Guide: Snowboards 2022/23 Retail Buyer’s Guide
Brand: Fjell
Interviewee: Kjetil Bjørge, Co-founder
Everyone has been affected by impacts from Covid-19 in one way or another. Have you had to change manufacturing or sourcing processes and can you explain any good examples of how your business has pivoted effectively?
Production to be started earlier due to the challenges of the Covid.
Carry-over was a hot topic for 21/22 boards. Where did your brand sit on the matter and has this changed for 22/23?
We make permanent collections with upgrades and new models as we go, so not a problem.
The bricks and mortar model is changing rapidly. How are you working with retailers and your ecommerce channel to ensure as little conflict as possible?
Same price, deliveries and have a close dialogue with or partners and retailers.
What’s your company doing to improve its carbon footprint/eco consciousness?
As future minded and sustainable production as possible.
MT 1365 w White
Are you using any new materials in your hardware for 22/23? If so, what, and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material etc here.
Mostly same production wise.
What about shapes? Anything new for 22/23? Does anything remain unexplored, or are there still advances to be made in shaping specifically?
Adding more lengths and new shapes to customize riders choice. New and upgraded models in progress.
What new items do you have that are specifically aimed at entry level? Has this increased/decreased due to COVID-19? Please also mention anything new that’ll be aimed at the youth market.
Focusing on the experienced riders.
Prices: Which area of the market do you primarily cater to, price-wise? Have you revisited this after the uncertainty of this past winter?
Quality and long lasting conscious buyer.
Please tell us about the dominant visual themes in your 22/23 gear, including any interesting artist collabs you have lined up.
Classic design with white / blue top & black / white base.
MT 1180 Hokkaido
Park? Freeride? All-mountain? where will your primary focus be in 22/23, and how much has that changed since 21/22?
All mountain.
Best Sellers
MT 1365^w – Lengths 152, 157, 161,8 & 168 cm. Appeals to a wide range of riders. Lightweight freestyle inspired directional board. Available in several lengths. Trusty and stable board for float, and in- and output edge to edge, high- speed and heights. Stiff flex and a responsive board for every where riding.
MT 1230 – Lengths 153 & 159cm. Lightweight true/full twin with rocker nose and tail. Easy maneuver board for playful rinding. Floats well in every conditions, and to be ridden everywhere.
MT 1180/ Hokkaido: Lengths 150cm. Short and wider measurements directional with rocker in. A board with dual purpose. Precise and responsive to it lengths and brings satisfaction to every type of riding . Brings the simple pleasure when ridden as bindingless.
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