Cariuma FW22 Skate Footwear Preview
Retail Buyers Guide: Skate Footwear F/W 2022 Retail Buyer’s Guide
Interviewee: Michelle Katz, Global Head of Public Relations
How is Covid-19 continuing to effect business and how are you navigating the issues? Ie Carry overs/ shipping costs/ delays etc..
The pandemic has of course impacted our people, as it’s impacted humans around the world. The core tenet of the Cariuma brand is prioritizing and supporting people, so we have spent the past year making sure everyone is safe and cared for on our global team. On the brand and the business side, the pandemic has materialized and accelerated the other core tenant of sustainability that Cariuma was founded on. With people stuck at home, they have been able to reflect on their consumption and proactively make changes to live a more ecologically conscious life. From becoming more conscious of trash production to reflecting on their fashion consumption, customers are thinking more than ever about how to be most sustainable in their daily lives. Additionally, the coronavirus pushed consumers to explore individual activities in order to stay active during quarantine. Consumers have looked towards sports like skateboarding. The Catiba Pro has performed very well due to this influx in skateboarding and consumer interest in sustainably produced products
What are your main price points for next season?
Cariuma’s Catiba Pro has a baseline price point of $89 and the highest price point of $130
What is your collection theme and which stories are you telling to get customers stoked on skate shoes this season?
Cariuma’s initial collection of Catiba Pros is telling a story about a skate team and skate sneaker that gives a f*ck about people and the environment. Cariuma wants to show that you can have a stylish and durable skate sneaker that’s great for the planet without compromising the quality and integrity found within the skate shoe community
What general trends are you noticing in Europe right now?
European shoes and fashions are trending towards sustainability, as many European countries are leading the world in conversations about sustainability and shifting societal norms to accommodate our mounting climate crisis. Consumers are much more concerned about the quality, ethical, and sustainable nature of the clothing they are purchasing
What is THE skate shoe style retailers need to stock this season?
Our classic Catiba Pro, is one of the most popular silhouettes of the Cariuma offerings. We’ve added more colorways including a vibrant blue and red, while recently introducing our high-top Catiba Pro, Catiba Pro has a shoe for every customer. Additionally, our newest addition to the skate family, the Mike Vallely x Cariuma, is our first pro-skate sneaker, and completely vegan suede shoe
Are you favouring more simplistic silhouettes or tech-heavy profiles?
Cariuma’s design philosophy trends towards classic and minimalist silhouettes, to focus on bettering the performance, durability, and skate-readiness of our shoes
Are you proud of any new technology in your shoes?
Our collaboration with Mike Vallely features our proprietary high-performance vegan suede. With consciousness being at the forefront of our products, we must keep in mind the rigor of skateboarding and the need for a great skate shoe to be durable. Our high-performance vegan suede is 2.7x more resistant to abrasion than animal suede, so all the features of our Catiba Pro are in a new 100% vegan offering
Are you focusing more on capsule or vulc? Which sells best for you?
Our focus is our handmade vulcanized skate sneakers with a stitched midsole for a better board feel, instant break-in, and our memory foam insoles make for a comfortable ride
The Catiba Pro is the ultimate skate shoe that melds style, performance, and sustainability for the perfect skate experience. From our memory foam insole to the natural rubber for a sticky grip, our sneaker comes in an array of colorways. Handstitched to ensure quality and long-lasting durability, we use premium organic materials, a win for the planet and your customers.