Fjell 2023/24 Snowboards Preview
Retail Buyers Guide: Snowboard‘s 2023/24 Retail Buyer‘s Guide
Brand: Fjell
Interviewee: N/A
How would you describe the current state of the snowboard market? What big developments, changes, challenges, and/or opportunities are you seeing and how is your brand navigating them?
The market seems to increase. The world situation effects in most levels. Trying to get people inspired to get out into the mountains. Focusing on satisfaction and joy when riding the boards.
Everyone has been affected by raw materials and shipping price increases and transport issues. Have you had to make any significant changes with regards to manufacturing, sourcing, or logistics? Are there any examples you can share of how your business pivoted effectively? Any positive developments with regards to these issues and the changes you’ve made?
Even more carefully scheduling and saving costs where its possible.
After two years of heavy carry over in the industry and more of a return to normalcy last season, what’s your overall sales and production/inventory strategy for 23/24?
We have carefully planned production for each season and stock , so mostly the same.
Do you anticipate any shifts in the ratio of e-commerce sales vs. brick-and-mortar sales now that most Covid-19 restrictions are gone?
I think it´s going to be about the same with an increase for the brick and mortar as allowed to visit the stores, happenings etc.
Does your brand have any new developments concerning sustainability and/or how you are positioning any environmental messaging?
Making high quality and long lasting products, with a future-mined production. Factories holds innovative production gear with Certified greenpoxy resin and natural and ecologic print to mention a few.
What trends or developments are you seeing with regards to board construction, shapes, and general innovation? How is this shaping your 23/24 range?
Functional shapes and boards customized for its use. More lengths to each models to optimize the options/specs for the riders.
Are you using any new materials in your hardware for 23/24? If so, what and why? We’re interested in anything new in inserts / edges / cores / sidewalls / glue / resin/ wood types / base material / top sheet / etc. here.
Same high quality production, certified eco resin and printing. Reusing boxes for shipping.
Any new design or pattern approaches in your 23/24 gear? Any collabs on the line?
Classic design with blue or white top, white or black bases.
What product range or offerings are you focusing on the most for 23/24 and what aspects of the market are getting the most interest?
It’s about the same, maybe split board are still getting a little more attention. And also the bindingless option of one of our models.
Are you placing any focus on entry-level products? If so, why and how does this compare to previous years? What is your assessment of the youth market?
Focuses on the experienced and conscious rider.
Pricewise, which area of the market do you cater to?
What developments are you seeing with regards to product pricing?
Upper price level. The prices in general seems to increase in relation to the challenges the world is facing.
What are your top product marketing stories for next season?
Lightweight, stabile and great boards for satisfaction in all type of riding and condition’s. Different models and lengths to optimize the riders customizing.
Best Sellers
Please supply 1 pic and 60 words on each of your 3 most important highlight pieces that retailers should definitely order.
MT 1365^w / MT 1365s^w –
152, 157, 161,8 & 168cm in both solid and split.
1365
Lightweight, big nose, tapered shape, as well as the hybrid rocker camber, makes MT 1365^ w a trusty board to ride in every conditions. Quick respond in every turn provides a dreamy flow – and with the slightly narrower tail, the board float well in powder. Stiffer flex for stability, snap and trusty rides.
MT 1542^ / MT 1542s^
160cm / 160cm
1542
MT1542^ is a stable board with a surfy feel that floats very well in powder due to its big nose, hybrid rocker camber and slightly tapered shape and swallow tail. The boards quick respond in every turn provides an unbelievable flow. For bigger turns and cruise but quick enough for forrest ride and slopes.
MT 1180/Hokkaido / MT 1180s/Hokkaido s
150 & 160,5cm in both solid and split.
1180 Hokkaido
Lightweight, wider, short «volume” board with a dual purpose. MT1180 HOKKAIDO rides exceptional well in powder due to its «volume «and wide measurements – in addition to the tapered shape. Wide waist and tapered tail helps the board sit well onto the surface which gives quick turns and perfect respond. The camber and stiffer flex in addition to the small radius moon tail, provides easier edge to edge rides. The board is made to be ridden in every conditions – from powder, packed snow, carving in slopes and even for play in pipes and jumps. A lively board that brings satisfaction to all types of riding.Easily swap from solid snowboard riding to fun bindingless riding with the included insert traction pad.
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