GLTZN Sunscreen 2026 Preview
Retail Buyers Guide: Sunscreen 2026 Retail Buyer’s Guide
Brand: GLTZN
Interviewee: Marketing Team
How was demand in the sunscreen market in 2025?
In outdoor and boardsports environments, awareness of daily UV exposure continues to grow. People are no longer just buying sunscreen. They are actively managing their skin. Our core audience is more informed and increasingly focused on long-term skin health. They are moving away from one-size-fits-all products and looking for solutions that match their all-season lifestyle and skin needs.
What are the latest trends in Sunscreen?
Awareness and credibility are becoming increasingly important, especially when supported by clear, simple and community-backed communication. At the same time, the market is moving beyond purely “organic” positioning towards a more balanced mix of mineral and scientifically developed formulations. Consumers are looking for products they can trust in terms of performance and ingredient transparency. Clear communication, skin compatibility, functional ingredients and the removal of unnecessary additives are becoming key decision factors.
Please tell us about your innovations for 2026.
GLTZN develops sunscreen and skincare from a dermatological perspective, focusing on maximum performance with minimal risk of irritation. Our creams are tailored to support skin before, during, and after intense activities, harsh UV exposure, urban & coastal summers, and alpine high-altitude winter activities. We use modern, photostable UV filters to ensure reliable and even protection. In 2026, we expand into a Care, Repair and Protect system. It is a derma-developed skin support approach designed for users who are constantly exposed to the elements and take skin health seriously.
What ingredients are you using?
We use modern, photostable UV filters combined with a reduced, dermatology-driven formulation base. No fragrances, no colourants and no unnecessary additives. Only functional ingredients with a clear purpose. We deliberately avoid “marketing ingredients” and focus on proven performance and skin compatibility.
How do you address sustainability / eco friendliness in your products?
Our approach is pragmatic. Reduced formulations, no microplastics and responsible production in Europe. We focus on long-lasting performance to reduce overall product consumption. For us, sustainability means fewer claims and more substance.
Any exciting marketing campaigns coming up for your product line?
Creamer community – GLTZN markets its unique product support program to a wide range of people who actively care for their skin. We call them “Creamers”. Creamers are community leaders across board sports, outdoor culture, wellness, image and content creation, and cultural events. From everyday users to athletes and creators, the focus is always the same: cosmetic support, skin education, all-day performance and lifelong well-being. Events – For the second year running, we supported the 27th edition of the largest snowboard event in Europe, The Legendary Woodstock of snowboarding in Stuben, Austria, “THE LONGBOARD CLASSIC”. This autumn, we hope to repeat last summer’s success by participating in the iconic 24th edition, “RATS CUP”, a French-based surf culture and music festival.
What other benefits, apart from sun protection, does your product offer?
Beyond UV protection, our products offer high skin compatibility and everyday comfort. They are lightweight, fast-absorbing and non-greasy, with no white cast or eye irritation, making them suitable for active use. Combined within our Care, Repair and Protect approach, they support overall skin health before, during and after exposure.
Why should retailers stock your brand & your latest collection?
GLTZN is not just another sunscreen/summer-only brand. It offers a focused system built around long-term skin health. The range follows a clear Care, Repair and Protect approach, making it easy to understand and designed for repeat use across seasons. It addresses a growing audience that values performance, skin compatibility and year-round solutions, with strong sell-through potential.
What POS are you helping retailers out with?
GLTZN offers flexible POS solutions, customised to local relevance and product experience. Our human-sized, mobile Cream Dispenser enables direct in-store or event trials, supported by clear displays and digital assets. The goal is simple. Make the product visible, testable, easy to understand.
Key Products:
GLTZN SPF 50+ Suncream:
Is a dermatology-driven sunscreen designed for daily use and demanding outdoor conditions. Its reduced formulation delivers reliable broad-spectrum protection with high skin compatibility, without fragrance, white cast or greasy residue. Lightweight and comfortable to wear, it is built for active lifestyles. A clearly positioned premium product with strong relevance and repeat purchase potential.
GLTZN_SPF50+
GLTZN Aloe vera high-concentration soothing gel:
Is a high-concentration aloe vera gel designed to soothe and rebalance sun-exposed and stressed skin. With aloe, panthenol and glycerin, it delivers lightweight hydration and immediate comfort without stickiness. Fast-absorbing and suitable for daily use, it supports skin recovery after outdoor activity. Part of the Care, Repair and Protect system. Launching 2026 as part of the GLTZN range.
GLTZN_Calm
GLTZN 5% urea all-season skin cream:
Is a dermatology-driven formulation designed to support dry and stressed skin in changing conditions. With urea, glycerin and panthenol, it helps maintain hydration and improve skin comfort without unnecessary additives. Suitable for daily use on face and body, it complements sun protection within the Care, Repair and Protect system. Launching 2026 as part of the GLTZN range.
GLTZN_all-season
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