Suntribe Sunscreen 2026 Preview

Retail Buyers Guide: Sunscreen 2026 Retail Buyer’s Guide
Brand: SUNTRIBE
Interviewee: Karl Roos - Founder

How was demand in the sunscreen market in 2025?
We had our best year so far, so from our side we’re seeing a strong increase in demand for make-sense sunscreen formulas. We’re seeing an increase both from the sports and regular markets.

What are the latest trends in Sunscreen?
Reef-safe is still going strong, and above that I’d say it’s the same old – people want it all: Less bad ingredients while retaining maximum functionality.

Please tell us about your innovations for 2026:
We’ve started introducing some of the highest performing mineral filters available today into our new formulas. This means we’re really seeing a significant increase in cosmetic function (as in, the cream feels good, doesn’t make you white, etc.) while staying true to our policy of using natural ingredients. Our innovations are all about staying true to our natural ethos, while making better and better sunscreen.

What ingredients are you using?
New-generation mineral UV-filters.

How do you address sustainability/eco friendliness in your products?
Simply by not introducing any ingredients that are harmful for people or the environment. By choosing packaging that is recyclable and biodegradable where possible.

Any exciting marketing campaigns coming up for your product line??
We’re mostly focused on education in our marketing these days. We’re really interested in asking the question, what’s in your sunscreen? To start the conversation and thinking process about what we’re actually putting on our bodies.

What other benefits, apart from sun protection, does your product offer?
This depends on the product in question, but a general idea with our products is that since we base the formulas on natural oils and butters, all the formulas are gentle and hydrating while still providing sun protection.

Why should retailers stock your brand & your latest collection?
We’re proud to say we’ve put together the leading portfolio of mineral sunscreens available in Europe. Both in the sports and cosmetic ranges we offer a wide range of high function premium natural sunscreens.

What POS are you helping retailers out with?
We have a nice range of wooden PoS that can showcase both our sports range of Zinc Sticks and Mini-Zinc tins and our general range of sunscreens.

Key Products:

Zinc Sun Stick:
Our original organic zinc formula. 3-4 ingredients. 5 colors. Paper packaging. No-worries.