Hilx Sunglasses 2026 Preview
Retail Buyers Guide: Sunglasses 2026 Retail Buyer’s Guide
Brand: Hilx
Interviewee: Nicolas Montagny – Export Manager
How was the sunglasses market overall in 2025?
The sunglasses market in 2025 remained strong, with continued growth in performance eyewear for outdoor and sports enthusiasts. Customers seek versatile, durable designs that combine protection, comfort and style in demanding environments.
What new trends have you seen for sunglasses in board sports for 2026?
We see demand for adaptive eyewear that can handle multiple conditions like bright sun, wind or snow. Lightweight, modular frames with polarized and high-contrast lenses.
Which segment of your 2026 offering do you expect to sell best and why?
Our new mountaineering model, ORACLE, is expected to be a standout. Built for alpine sports, it features a wind-resistant frame with side shields, Cat.4 alpine lenses, and customizable nose pads, ensuring stability and protection on ridgelines, in whiteouts, and every moment the mountain challenges you.
What new frame shapes and colours are in your 2026 offer?
We introduces our first mountaineering sunglasses called ORACLE and it features a TR90 frame with modular side shields and grip, combining neutral tones with high-contrast accents inspired by alpine landscapes.
Which lens technologies from your 2026 offer are most in demand?
Photochromic and polarized lenses are most requested.
Have you introduced any new lens colours and tints in your 2026 offering?
We added brown mirror polarized lenses for ORACLE and upgraded photochromic lenses for our running and cycling models, enhancing clarity and contrast in changing conditions.
Any noteworthy sustainable practices in your production and shipping processes this year?
We continue to prioritize sustainability with durable, recyclable TR90 frames and optimized packaging to reduce waste and shipping impact.
What are your marketing stories?
ORACLE tells a story of resilience in the mountains, built for moments when the mountain pushes back. Marketing emphasizes protection, performance and adventure for alpine athletes.
Key Products:
ORACLE – Mountaineering Sunglasses:
Designed for alpine enthusiasts, ORACLE withstands strong winds and extreme conditions. Its wraparound frame with side shields provides full protection against multi-angle glare at high altitude. Features Category 4 lenses for glacier use, plus extra brown mirror polarized lenses for clarity. A removable nose guard and three adjustable nose pads ensure all-day comfort and stability.
Oracle
INFERNO – Paddle/Pickleball Sunglasses:
Inferno features the innovative Dislo hinge and removable strap for secure fit during paddle and pickleball. Lightweight and durable, it offers excellent stability and comfort for high-intensity sports, while protecting eyes from glare and impact. Inferno offers two styles in one: full rim and half rim, simply by removing the lower part, making it lightweight and versatile
Inferno 2
SAVAGE 2.0 – Running and Cycling Sunglasses:
Savage 2.0 features advanced photochromic lenses with a spherical design, offering a wider field of vision while adapting seamlessly to changing light conditions. Ideal for running and cycling, it ensures optimal clarity. Its ergonomic frame provide a secure, all-day fit, combining performance with a sleek athletic style.
Savage 2.0 2
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