Hobie Sunglasses 2026 Preview
Retail Buyers Guide: Sunglasses 2026 Retail Buyer’s Guide
Brand: Hobie
Interviewee: Marketing Team
How was the sunglasses market overall in 2025?
Sales have been positive.
What new trends have you seen for sunglasses in board sports for 2026?
Sustainability and upcycling have been our biggest story. Consumers are actively searching for brands who are prioritizing sustainable practices and eco-friendly materials.
Which segment of your 2026 offering do you expect to sell best and why?
Our Upcycled Kayak Collection(Hatch Float and Hull Float). It is made from upcycled Hobie® kayak plastic and a portion of sales benefits the FishAmerica Foundation. Consumers are really buying into the sustainable aspect of these sunglasses.
What new frame shapes and colours are in your 2026 offer?
We will continue to offer our classic frame shapes and colors.
Which lens technologies from your 2026 offer are most in demand?
Our yellow-tinted Sightmaster Plus polarized lenses have been extremely popular amongst high-level anglers.
Have you introduced any new lens colours and tints in your 2026 offering?
No.
Any noteworthy sustainable practices in your production and shipping processes this year?
Our Upcycled Kayak Collection(Hatch Float and Hull Float). It is made from upcycled Hobie® kayak plastic and a portion of sales benefits the FishAmerica Foundation.
What are your marketing stories?
Our Upcycled Kayak Collection(Hatch Float and Hull Float). It is made from upcycled Hobie® kayak plastic and a portion of sales benefits the FishAmerica Foundation. Indroduing ANSI lenses plus a Readers Colleciton.
How are you supporting retailers to sell this category?
With specialized fixtures to help tell the Hull Float/upcycled material story.
Key Products:
Hatch Float:
floating sunglasses from Hobie Eyewear combine everyday lifestyle style with the performance kayak anglers and watermen trust. Crafted from upcycled Hobie kayak plastic, the lightweight floating frame features premium polarized HydroClean™ 360º lenses with hydrophobic and oleophobic coatings. Bio based nylon optics deliver crisp clarity and full UVA, UVB, and UVC protection on and off the water.
Hull Float:
floating sunglasses from Hobie Eyewear are built for kayak anglers who value lightweight performance and eco conscious design. Made from 100 percent upcycled Hobie kayak plastic, the floatable frame features bio based polarized nylon lenses with HydroClean™ 360º coatings for sharp clarity, glare reduction, and full UV protection. Each pair also supports fish habitat conservation through the FishAmerica Foundation.
HATCH
Mojo Float 2.0:
by Hobie Eyewear are high performance floating sunglasses built for watermen and anglers who demand secure coverage and lightweight comfort. The floatable frame pairs with polarized nylon lenses and HydroClean™ 360° coatings for glare free clarity and full UV protection. An anti fog gasket, Megol rubber pads, integrated hinges, and Rx ready design complete the package.
MOJO2
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