Roxy Sunglasses 2026 Preview
Retail Buyers Guide: Sunglasses 2026 Retail Buyer’s Guide
Brand: ROXY
Interviewee: JP BONNEMASON Eyexwear product manager
How was the sunglasses market overall in 2025?
Good sell out specially on fashion women styles with attractive prices.
What new trends have you seen for sunglasses in board sports for 2026?
The main key trend is still the chuncky frames. We keep offering rectangles; oversized butterfly shapes and oval shapes. We re-introduce some metal frames in the range (2 styles)
Which segment of your 2026 offering do you expect to sell best and why?
The lifestyle products with a fashion orientation are still selling best in 2025. Those frames are handmade by acetate with high end lenses.
What new frame shapes and colours are in your 2026 offer?
We launch 4 new fashion styles in bio acetate: 1 cateye, 1 butterfly shape and 2 geometric eyeshapes(rectangle & oval). Those ones are in bio acetate. We also add 2 metal shapes, one rimless and one full rim with a big metal Roxy herat logo on the temples.
Any noteworthy sustainable practices in your production and shipping processes this year?
One of the main focus of the Boardriders group is to offer sustainable products. The Roxy eyewear collection will be at 100% of the range sustainable. It means that 100% of the Roxy sunnies range is made with new materials and at least 30% of the total weight of the product is sustainable. We use the following materials:
- Bio nylon: Rilsan G850 is a high performance copolyimide based on renewable resources.
- Bio acetate: made with plasticisers from 100% renewable sources rather than oil-based ones
All the packagings, cases, cardboards, hangtags, polybags are recycled.
How are you supporting retailers to sell this category?
Counter and stand displays available
Key Products:
LAGUNA:
Rimless metal frame with acetate eartips CR39 lenses 4 base wrap coverage 100% U.V. sun protection Cat.2 Roxy metal logo on temples Organic cotton pouch 2 years warranty 90€
laguna
CASCADE:
Handmade bio acetate frame CR39 lenses 2 base wrap coverage 100% U.V. sun protection Cat.1, 2 or 3. 5 barrel hinges Roxy metal logo endtip Organic cotton pouch 2 years warranty 90€
cascade
SOLSTICE:
Handmade bio acetate frame CR39 lenses 4.5 base wrap coverage 100% U.V. sun protection Cat.3. 5 barrel hinges Organic cotton pouch 2 years warranty 90€
solstice
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