DC Shoes 2024 Men's Streetwear Brand Preview

DC Shoes 2024 Men’s Streetwear Brand Preview

Retail Buyers Guide:  Mens Streetwear SS24 Retail Buyer‘s Guide
Brand:  DC Shoes
Interviewee: Emmanuel Labadie, Emea Marketing Lead

How is the European boardsports streetwear market performing right now?

What new themes/collections/collaborations are you stoked to be releasing in the coming season?

Head to toes Stories illustrating Heritage of the brand .
And also stories about the days when skateboarding unapologetically borrowed from basketball.
Stories including jersey , Og shoes , caps.


What styles are you pushing? I.e workwear/techwear

Division champ and Manual labor collection / stories.

What is the “must have” boardsports look (head-to-toe) for next season?

Iconic tees . The Dc star logo tee is now , after 30 years , a classic.

Do you have a denim line? If so, what are you bringing to the table for next season?
We stand for Big Fit energy . The original Droors fit.


dc athletic logo tee tee

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Retail Buyer’s Guides


On the cover: Laura Hemming, skate coach at Graystone Action Sports. Photo: Chris Chatt.
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