Deeluxe have introduced the new Elias Elhardt signature model – the Formative. It is the first snowboard boot on the market that is made with Rise by Bloom. Rise is a bio-based foam derived from algae harvested from compromised ecosystems. This approach leverages algae’s ability to sequester carbon while helping clean water and restore aquatic habitats.
Chuck Mason BLOOM Sustainable Materials CEO commented
“We are very excited to partner with DEELUXE as the first snowboard brand to bring a snowboard boot made with BLOOM sustainable materials to market. This is another example of how algae can be used in various components to help reduce a brand’s carbon footprint and help restore the environment.”