ROARK 2021 Great Outdoors

ROARK SS21 Great Outdoors Preview

Brand:   ROARK
Interviewee:  Arnaud Gaillard, PILOT FISH Founder

 What are the major trends in the Outdoor Apparel market next Spring/Summer?
Sustainability and style

What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021? 
As with every season, the team moves to a new destination and the range reflects the expedition experience – 2020:JAVA – 2021:MAROCCO

What are the most important technical features & materials?
Breathable stretch on woven with the BLESS UP – Perforated fabric (drys 8X faster than cotton)

ROARK 2021 Great Outdoors

ROARK Bless Up

Lifetime guarantee on BOATMAN boardshorts – the ultimate outdoor boardshorts with CORDURA fabric

Layover short to complete the bestseller layover ROARK pant – Durable stretch, oversized pockets, and panels to enhance breathability

ROARK 2021 Great Outdoors

ROARK Layover Trail

What about silhouettes, looks & styles?
A mix of easy to wear, and stylish to have a drink with a model.

How do you match the needs of Outdoor Apparel that combines outdoor and lifestyle?
It is from the brand foundations

How has Covid-19 affected your SS21 sell in plans (delays/ range cancellations/ carry over)?
ROARK is an emerging label that is not affected by cancellations – some delays of delivery. In fact, we are more fitted to real demand.

Please talk us through your 2-3 of your key products for 2021.
The BOATMAN, BLESS UP, and LAYOVER short as above.

Brand Previews

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DOM
Julien Durant, Picture CEO
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EQ

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Mizu, Todd Glaser
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2020PSSFF
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Market Intel Germany
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Gul

Xala Founding Partner Rocardo speaking
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DVS FW20/21 Skate Shoes

DVS

Scandinavia 6.5 hours
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Loaded Boards & Orangatang wheels
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Blue Yearbook double page
Waterman's Ball poster, October 2019
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SP

Julien Durant. Picture ©NolanMiton
Look snowboard team
Picture- source to product chain
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OG SKATESHOP.jpg (WEB COPY)
Burton's Chair of the Board Donna Carpenter and Senior Vice President of Global Strategy and Insights Ali Kenney
11 Surf Expo has moved to new hall in the Orange  County convention center
TUR

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Supreme
One the cover: Amplid Founder Peter Bauer. Photo by Manue
16x9
Skatepark 162
NITRO DIY series
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Centrano Distribution header
Yvon_Chouinard owner Photo-Campbell Brewer
Braiden Maither x Manera
Aphex header
eS FW20/21 Skate Shoes

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KINC for howies
Columbia Sportwear Company
Sage Erickson Vans US Open header
dc womens

DC

Market Intel Germany
Vans taps the creative mind of one of Malaysia’s up-and-coming artists for a vibrant new capsule.
RYD
Wandering Workshops Lesley McKenna
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SOURCE Snowboard Industry COVID 1
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YUTO TOTSUKA x DEELUXE
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SAXX Plastic Bank Collection
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MarketIntelFrance
1 Performance Days in Munich, October 2023
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vignette Victor DVD
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Ion 2023 Water Helmets Preview

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TSG SS21 Skate Helmets & Protection Preview

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Equip SUP station, credit Samuel McMahon
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Travis Rice
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DUER Outdoors
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FALLEN
Les Arcs says no to Brexit_Simon Beck photo
eurosima sponsorship
Scott Keating & Craig Smith Mizu
Namuk specialise in high-quality outdoor clothing for kids
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sympatex_Kim Scholze
dragon glasses
FSC Shaper awards
686 mens outerwear

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VF Corp
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ArborCollective_SnowboardManagers
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Brixton CEO
Anne Cavassa, PrimaLoft President
Frontpage
JJ-Camps-Group-(c)-Samuel-McMahon-2017-1
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Method 3 Movie
Fuel TV header
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MarketIntelAustria
Voited Knowvember
Alterego crowdfund
Mick Fanning. Photo WSL
elooa girls camp
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Nitro carbon neutral header
Skateboarding Championships Europe
Tom Wilson-North Nidecker
ODOR Crunch
World Rookie Tour 2022 finals
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Cabianca-9
HEAD Snowboards Action Shooting Flachauwinkl
Spring Fling
SHAKA MUNICH LOW-9131
House OF Vans Blue Dot Generation
Portugal Market Insight
MarketIntel AUT
Bene ENDVR Store
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New Balance logo
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Vans Weird Waves
Endeavor Sandbox
FW Fredi
Volcom ABG
Where Land Ends
Snowboarding Makes Me Happy cover header
Finals, Emily Rothney by Hannah Bailey
K2 snowboarding big band ep usa
Eivy
Paddle Sports Show 2021
K2 21/22 Splitboard Hardgoods Preview

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Nitro Snowboards has joined the European Outdoor Group
Polartec-logo-Environmental-Leader
VF Corp Nicole Otto, North Face GVP
Slide OTS 2022
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ISPO Munich logo
Jon Kooley Retrospective
Surfpoel 01
World of TSG
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Custom
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Globe Low Velocity lifestyle
Sascha Weil, SUPRA
Norden Brand Profile3
Dominik Wagner by @mattgeorges
World Surf League Surf de Nuit Deeply Pro Anglet Red Bull Airborne Qualifier
Snow and Rock Snowboard Buyer, Sam Clark. Photo James North
Nitro Teamshoot Klaeppen M Rohrbacher 23
Full Stack Supply Co x FSSC
WSL VIP experiences
logo JD Sports
Gotcha Surf header
Onsnow Winter Pro
GLOBE
Cosmos sports
SOMWR - header
Adam Ellis has worked at Zumiez – the American action sports retailer and owner of Blue Tomato since 2012
Torq's GM Sebastian Wenzel during the 2016 Torq sales meeting, Mundaka, Basque Country. Photo-
Lovely France
BSD 2020
Loveletters, LGBT  Series 11
Market Intel Germany
2022 poster
Bruno Pitanga Photo By David Edmondson2
Surfers Lab store front
Landlocked swiss surf_ Valentin and Esteban
Burton's Franck Waterlot
Lyndsay McLaren, photo by Rafal Wojnowski
The new 2300 square meter facility in the Netherlands RIGA 2, BARENDRECHT
Amplid snow foil
WSL and ISA Anti Doping JPN_Hiroto_Ohara_Sean_Evans
EssilorLuxottica
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Jake Burton. Photo Burton
Patagonia European Worn Wear Tour truck
logo JD Sports
Longboard Classic 2022
Sharps donate 9,000 to Cornish lifesaving
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wheel and waves
Hamburg_Saltwater Shop_Photo Credits Antonia Siebeneck
RRD 2023 SUP preview

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FSSC x B Corp certified
686 FW20/21 Men's Outerwear Preview

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VF Corp
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FAR Skate header
Blue Tomato, Konstanz
epokhe eyewear
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EUROSIMA’s General Assembly
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James North. Photographer, model.
Photo courtesy of Pirate Movie Productions
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Volcom, Arthur Longo©DavidTchag
Boris Mouton_Credit_ Theo Acworth
Nidecker banked slalom 2022
'Black Out' Friday Paris Truck Co
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Kynance 3
RePack x Picture Organic
Issue 115 Cover
Cobra 40th anniversary book
Longboard Classic 2022
Wavegarden, Madrid
NSP S/S 22 Surfboards Preview

NSP

Rumpl blanket
Portugal Market Insight
Airblaster
Paris Surf & Skate Film Festival 2021
Wetsuit Recycling Program Alaska_MHO_CWN
Rip Curl Newcastle Pro
ALl for On CH
Putsburough - Credit - Rob Tibbles
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Nidecker Banked Slalom
Photo @visitportugal
2021 Most popular sports by country
Vans Sonic Souvenirs
A Day For Jake, March 13
Volcom US Team
MarketIntelUK
Vans Europe Sambal Sambal Ainara Aymat Lee-Ann Curren Kylian Castells Indonesia Surf Waves
Milo header
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David Hablützel to the TSG Pro Team
BP Exit Bux header
Lauridsen Skatepark, IOWA
10th fest header, Laura Enever photographed by Stu Gibson
Bolle Eco Atmos Eco Award - Lifestyle
Re-Up Press Release Image
Camille Delannoy xMystic
IKEA x WSL KÅSEBERGA collab
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Slice'n'Dice
Pupils at Rosendale Primary School during the #itsgreatoutthere and ReimaGO project
Travis Rice, Remind Insoles 2019
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BIC

Slice n Dice vol 6
The Red Bull Roller Coaster
Rietveld Free Your mind
PSSFF
House of Vans reopening event
LAAX Open panel c. Jennifer Lang
World Surf League Surf de Nuit Deeply Pro Anglet Red Bull Airborne Qualifier
Kevin Bailey
Moonchild Pride
SP 2022/23 Snowboard Bindings Preview

SP

Shops 1st try
Outdoor Show 2018
Trip Roulette ep3 header
Mark Held, EOG President, addressing delegates at EOS
Adidas Logo
Hotzone Opening
Stone Locals film
Tyler SB Will Smith-2
LAAX OPEN VOCKENSPERGER, credit Leon Laemmerhirt
Aurelio Verdi
Surf Happening 2022
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STX

The Snowboard Community Fund
Screenshot 2019-03-25 at 10.16.28
Hurley
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K2

long live southbank
MarketIntelFrance
Arbor-Skateboards-Shot-By-Matt-Smith
MarketIntelFrance
Decathlon x Sicomin bio resins
Shidashita Beach, Japan
Nordic Light Vans
Horue SS24 Foil Preview
BIC's SS20 SUPs

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9th Beach Party
Rose Marcario
Channel Zero
Italo Ferreira joins Creatures of Leisure
etnies @ Fuengirola Skatepark
GoPro-Logo
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Portugal Market Insight
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ICM award
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Riksgränsen Banked Slalom
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WSL Fresh Water Pro
Elias Elhardt
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The Mighty Coe
Matt Puckett & Kristin Harrer
Snowboarding Celebration
Custom Insole contest
4 The entrance to the village of the Base Camp
Follow S/S 22 Water helmets

TSG

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L1

Wave Pool Mag
Neil Fiske
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ThirtyTwo's T32M
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Patrick & Savador Stilwell - Photo by Fernando Sousa
WSL Surf Ranch
Artestar Collection
2020 SUP Clean up
Drop In Surf by Creatures of Leisure
Bollé
Jeff Grosso Forever Collection
Oceanstories for Surfaddicts - the Cine Mar - Surf Movie Night
SIA logo
From left: D/CAL co-founders Ryan Maconochie, Jared Prindle, Tony Hawk and Adam Wilson with Katherine Huber, director of client services, atop the Guardian Building in downtown Detroit, where they have an office for their new agency.
VISSLA_AMUSE_SISSTR
Fallen S/S 2022 Skate Footwear Preview
stinky movie
DAKINE
Voited S/S 2022 Great Outdoors Preview
Bataleon 20 year celebrations header
Chill Foundation logo
WSL World Surf League Studios Programming Kelly Slater Documentary
Ion 2023 Wetsuits S/S Preview

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Mathieu Lefin President - Rip Curl Europe
EssilorLuxottica
Roy Turner, Surf expo
Surfability header
Nathan Florence x FCS
All in poncho header
Portugal Market Insight
Head 21/22 Snowboard Boots Preview