ROARK SS21 Great Outdoors Preview
Brand: ROARK
Interviewee: Arnaud Gaillard, PILOT FISH Founder
What are the major trends in the Outdoor Apparel market next Spring/Summer?
Sustainability and style
What marketing stories and themes are you telling in your Outdoor Apparel line for SS2021?
As with every season, the team moves to a new destination and the range reflects the expedition experience – 2020:JAVA – 2021:MAROCCO
What are the most important technical features & materials?
Breathable stretch on woven with the BLESS UP – Perforated fabric (drys 8X faster than cotton)
ROARK Bless Up
Lifetime guarantee on BOATMAN boardshorts – the ultimate outdoor boardshorts with CORDURA fabric
Layover short to complete the bestseller layover ROARK pant – Durable stretch, oversized pockets, and panels to enhance breathability
ROARK Layover Trail
What about silhouettes, looks & styles?
A mix of easy to wear, and stylish to have a drink with a model.
How do you match the needs of Outdoor Apparel that combines outdoor and lifestyle?
It is from the brand foundations
How has Covid-19 affected your SS21 sell in plans (delays/ range cancellations/ carry over)?
ROARK is an emerging label that is not affected by cancellations – some delays of delivery. In fact, we are more fitted to real demand.
Please talk us through your 2-3 of your key products for 2021.
The BOATMAN, BLESS UP, and LAYOVER short as above.
Brand Previews
![Slide x Outdoor Trade Show [Winter]](https://www.boardsportsource.com/wp-content/uploads/2021/05/Slide-x-Outdoor-Trade-Show-Winter-267x150.jpg)
![(C)davide_dal-mas_patagonia-sto re-montebelluna_0003[1][4]](https://www.boardsportsource.com/wp-content/uploads/2018/09/Cdavide_dal-mas_patagonia-sto-re-montebelluna_000314-267x150.jpg)
![[108] Cobra’s senior team including legendary shaper Kym Thompson (captioned)](https://www.boardsportsource.com/wp-content/uploads/2021/10/108-Cobras-senior-team-including-legendary-shaper-Kym-Thompson-captioned-267x150.jpg)
![[108] Pyzel by Steve Sherman](https://www.boardsportsource.com/wp-content/uploads/2021/10/108-Pyzel-by-Steve-Sherman-267x150.jpg)
