ACM * Looking Sideways Pin Drop Panel Discussion London: Nicolas Müller, Lee-Ann Curren, Schoph & Mickey Smith

ACM continued their evolution of the generic press day model this September with the introduction of Pin Drop, a panel discussion hosted by company Co-Founder and Looking Sideways podcast presenter, Matt Barr. The panel included action sports luminaries including surfer and musician Lee-Ann Curren, snowboarder and artist Schoph, photographer, musician and filmmaker Mickey Smith and legendary professional snowboarder, Nicolas Müller.

The Pin Drop event served as a climax to a three day popup, where the Brighton-based PR & content agency showed journalists their clients’ gear through experiential activations, a step away from the traditional clothes-on-hangers model.

The One Eyed Monster set about London’s hip Shoreditch scene for the panel discussion, which drew an impressive lineup of UK action sports industry celebs. Photos by SOURCE Editor Harry MT.

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