ACM * Looking Sideways Pin Drop Panel Discussion London: Nicolas Müller, Lee-Ann Curren, Schoph & Mickey Smith
ACM continued their evolution of the generic press day model this September with the introduction of Pin Drop, a panel discussion hosted by company Co-Founder and Looking Sideways podcast presenter, Matt Barr. The panel included action sports luminaries including surfer and musician Lee-Ann Curren, snowboarder and artist Schoph, photographer, musician and filmmaker Mickey Smith and legendary professional snowboarder, Nicolas Müller.
The Pin Drop event served as a climax to a three day popup, where the Brighton-based PR & content agency showed journalists their clients’ gear through experiential activations, a step away from the traditional clothes-on-hangers model.
The One Eyed Monster set about London’s hip Shoreditch scene for the panel discussion, which drew an impressive lineup of UK action sports industry celebs. Photos by SOURCE Editor Harry MT.
Invite-only crowd packed out The panel. L-R. Lee-Ann Curren, Mickey Smith, Matt Barr (front), Nicolas Muller and SchophACM Pin DropEvent charity sponsor CALM's CEO Simon GunningEach panel guest presented 3 pieces of music with particular resonance to them. Many with accompanying video and then would discuss the connection between their art/music/photography/snowboarding/surfing.Legendary snowboarder Nicolas MullerTSA's Chris Shannon and SchophACM's Marlon and Mizu's Craig SmithMatt Walder & Dragon/Stance/Arcade's Sam NelsonCool By The Pool's Chris Allso and The Snowboard Asylum's Chris OrchardLee-Ann Curren, Olivia Emily and Nicolas MullerThe Lords of PokéSnow & Rock's Sam Clark, Cool By The Pool's Chris Allso and Brokedown Palace's Dee DeeRP Roberts (artist) and Dragon Lodge Snowboarding's Will HughesPicture's Neill Thompson and Les Seddon-BrownPhotographer and publicist Sam Mellish and Lords of Poké MartyLee-Ann Curren & Matt BarrNicolas MullerMr Looking Sideways, Matt BarrMickey Smith, Nicolas Muller and SchophLee-Ann CurrenJourno Sam Haddad, Neon Stash/Patagonia's Hannah Bailey and CALM's Marcus ChapmanDragon Lodge crew - Schoph, Tom Greenhill and James SweetInvite-only crowd packed out. ACM's Ollie and LucyACM's Kirsty & AliBeers and Mizu event merchInvite-only crowd packed out
