The DC Week: Brand Activation Méribel, France Gallery

The concept behind the DC Week Méribel activation (March 27-30, 2018) was to capitalise on and publicise DC & Meribel’s Area 43 collaboration park project. Between round table product feedback sessions, team demos, lunches and après-ski parties, an open-to-all boardercross and daily board tests, the successful activation brought together DC employees, partners and brand family from across Europe. Our Senior Snowboard Contributor, Tom Wilson-North is our man on the ground.


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