The DC Week: Brand Activation Méribel, France Gallery
The concept behind the DC Week Méribel activation (March 27-30, 2018) was to capitalise on and publicise DC & Mer ibel’s Area 43 collaboration park project. Between round table product feedback sessions, team demos, lunches and après-ski parties, an open-to-all boardercross and daily board tests, the successful activation brought together DC employees, partners and brand family from across Europe. Our Senior Snowboard Contributor, Tom Wilson-North is our man on the ground.
The concept behind the DC Week Méribel activation (27-30 March 2018) was to capitalise on and publicise DC & Meribel's Area 43 collaboration park project.
Round table sessions with reps and retailers were interspersed with on-mountain demos, a banked slalom and après-ski parties under Méribel's (sadly grey) spring skies.
DC really are masters of brand visibility and their Area 43 Park and DC Week touchpoints are exceptionally well executed. Big logos, lots of natural materials, quality installations.
The Area 43 snowmobile
Welcome to Meribel.
DC team riders keep a close eye on the banked slalom course
Heavy DC branding at the Area 43 park.
It's clear the Meribel & DC collaboration is here to stay, both entities being fully invested in the partnership.
The hip session took place outside the Rondpoint bar and was open to pros, ams and locals. The vibe was solid and there were plenty of progressive tricks with a big dollop of amplitude.
No rope tows or helicopters here; riders sessioning the hip and rail features were expected to bootpack, old-school style.
There was much sendy on the hip feature.
With live music in the Rondpoint venue and riders going big on the hip, the event attracted a big crowd.
Seasonnaires, locals, holidaymakers & resort workers from all over the Three Valleys turned out to watch the demo.
Back one tailgrab courtesy of Annecy resident Bastien Sturma of DC Team France
As the session continued, local ams started throwing down alongside the invited pros.
Crowd-pleasing inverts were popular tricks.
Alice Moureaux (DC Sales Rep, French Alps region)
Bastien Sturma, DC Team France
DC's reworked camo print raw fleeces and desert camo panel hybrid mids were a clear team favourite. Here's rider Anto Chamberlain (Rockstar/DC Team Rider) sporting a great example.
Jerome Beriloz (Verdad Team rider) with his promodel
rider Maximilieng Champlong (Avalon Boardshop)
Victor Loron, DC Team France
Tobias Andersson (Surfdome buyer) with Jake Loughlin (Freestylextreme, buying director)
DC heads watching the hip jam go down
Julien Jesus Vaury (Chalet Keeper, DC) is the go-to guy for everything DC in Méribel.
Cedric Choisnard, Sales Manager France, DC Shoes
Arthur Pommiers, Distributor Marketing Europe for Boardriders on screwdriver duties in the test tent.
Sebastian Emser from Blowout skate and snowboard shop in Bavaria