January 2017’s edition of Jacket Required went down in London’s fashion district of Shoreditch last week and SOURCE went down to see which brands find relevance in this market for FW17/18. Words & images by Harry Mitchell Thompson.
It’s always interesting to see the juxtaposition of London gentlemen with tweaked moustaches and waistcoats next to the more relaxed vibe of our endemic action sports brands. Notable additions to this January’s show were Quiksilver and DC, who with their street-inspired aesthetics sat comfortably at the back of the regular action sports hall opposite Dickies and WeSC. Nixon took up the same spot again and showed typically classic styling next to their innovative Mission smartwatch.
Hectic’s brands – Stance, Poler Stuff and Deus – upped sticks and moved round the corner and into the main hall, changing from their usual position in the action sports hall and opening them up to more of a diverse crowd. Poler Stuff’s collection of luggage in interesting collabs/finishings will without doubt do well next autumn, while Stance leave no stone unturned with a plethora of functionality features in their socks and underwear.
Globe and Element set up shop directly in front of the entrance to the action sports segment and both showed interesting collections with Globe making a big push on pro surfer, Dion Agius’ +/+ collection. Element have an interesting collab with their Griffin collection – a Devon- (SW England) based high end military style designer who has lent his name for this collection.
Finally, it was refreshing to see small start-up Surf Perimeters, the brain child of Jim Storey taking up situ at the back of the action sports hall. Jim, a surfer who now does the London city thing, has started the brand to cater for more like-minded men who are landlocked surfers that require a more mature aesthetic for their apparel.