In the midst of a strong sales season, Low Pressure Studio presented the 18/19 Bataleon, Lobster and Switchback collections at their mountain lodge in Flachau, Austria. Spirits were high as the sales agents, distributors and team riders were treated to ideal conditions to test the new products. Low Pressure Studio holds their sales meeting later in the season than other brands because there is nothing more valuable than taking laps and testing your gear with your sales team.
After the introduction of 3rd generation 3BT last season, Bataleon has put an increased focus on their women’s and freeride segments. The women’s collection now includes seven boards, including two new models and four shape updates. In addition to this, Bataleon has invested in new woodcore technology creating an unparalleled riding experience.
Halldor and Eiki Helgason unveiled a new Lobster line with updated woodcore technology and an evolved aesthetic including collaborations with Danny Larsen and Schoph that should please dealers in all markets.
Following the release of the AERON base, Switchback has invested in new highback materials, which bring a new level of performance and finish to the line.
The feedback from the agents, distributors and teamriders was overwhelmingly positive and Low Pressure Studio expects to see growth from all three brands moving into the 18/19 sales season.