Shops 1st Try 2019 Roundup 1
After an almighty snowfall throughout January, Shops 1st Try got underway to the background of blue skies on Sunday January 20, 2019. An industry dinner up the mountain on the Saturday evening allowed MC Muck Muller to welcome guests and cut the cake for the 10th anniversary of Shops 1st Try.
Scroll on for images from the first couple of days and nights action from the Germanic region’s on snow demo, which is going from strength to strength.
MC Muck opening things at the Industry Welcome Dinner
Mr Industry, Clive Ripley
Happy 10th Birthday to Shops 1st Try
32's Toby Hammer with their Nicolas Muller Boot & ladies Lashed double Boa
686 boys on the hill. Brent, Stephane, Pacome & Founder, Mike West
686 Founder Mike West & Marketing Lead, Brent Sandor
A rose between two thorns. SOURCE's Clive Ripley served up in a Korua sandwich. Designer Aaron Schwartz & Nicholas Wolken
Adidas' Chris Chatt with their Tactical 2 Lexicon & Acerra 3ST boot. Chris wears the Adidas Snowbreaker jacket
Blue Tomato's Nico Pfabe & 686's Pacome
Blue Tomato's Raffael Neuner
Brethren Apparel's Chris Kyte always straight up chillin'
Burton - Malavita & Lexa bindings
Burton's Southern German Sales Rep, Dennis Huber & Marketing Coordinator Sophie Eicke with the Family Tree Home Town Hero & Storyboard
Busy swarms of testers on day 2
Congress Centre Dinner
Dragon's PXV2. Bryan Iguchi likes it so much he changed his pro model to this new, wider shape.
Dragon's Sam Nelson wearing their Over The Glass DX3
Dragon's Sam Nelson with happy tester Marco from Italian shop, Kahuna
FBBB:Kinc's Mikey Chen with Bataleon's Rubby Kiebert
Frank Schnitzios' Factory 5ve Agency now doing Electric for Germany. Here's Frank & employee Fabian Wiesner holding Electric's Egg & the Kleveland Pro. Agency 69's Holger Befela on the right.
Industry OGs in the house. Union's JP & Nitro's Tommy Delago
Lukas Goller prepping his 2nd night of art installs for Burton
Lunch time going down
Mervin crew - team riders Kezin Vuylsteke and Kevin Trammer with marketing guru Hendrik "Hene" Teutsch
Mervin boys Hene & Nico
Mervin crew - Marian Kaeding, Ramona Fuchs & Patric Rentsch
Mervin's Ferdi propping up Gnu's Gloss & Money boards
Method Mag's Tom & Chriso
Muck & Toby Hammer stoked on 10 years of Shops 1st Try
Nitro's Tommy Delago with their Santoku (type of Japanese Knife) and the Banker, their banked slalom board comes in one size only, 159.
Oakley's Daniel Januschkowetz & Martin Gaebler with their Fall Line XL goggle and Mod 1 helmet
Phunkshun Wear power couple
Ride's Berzerker & War Pig
Ride's Joerg Schramm
Ride's Joerg Schramm fitting out the War Pig with Capo binders.
Rome - the Transatlantic handshake.
Rome's Eddie Rakate holding their Ravine
Rome's Stillman & Phil holding a Power Division each with the Warden & Ravine in the background
Salomon's Matti Puster with their Sick Stick, new Huck Knife Pro & Belle Vue
Sequence magazine boys in the house
SOURCE Issue 94 cover star, Fischi
SOURCE's very own German market guru, Jochen Bauer
Stance's new recruit Phil Schorp with their Jimmy Chin's Punk and Poet sock and Sage Kotsenburg's 6999 sock
Subvert's Lorraine & Darren with side smile Sam
The Congress Hall housed 800 retailers, media and brands
The one and only Curator, Mr Tassilo Hager
UK crew rolling deep. Surfome's Tobias, Bucky Bucko (Volcom), TSA's Orchard, Adidas' Chriss Chatt & Dragon:Howl's Sam Nelson
Vimana crew - Werni Stock, Brage Richenberg & Founder Trond-Eirik Husvaeg