Shops 1st Try 2017 Roundup
Blessed with three days of blue skies and good riding, Shops 1st Try cemented its position in Europe’s January test calendar. Industry and retailers turned up in force to create a great positive vibe with a test village significantly larger then last year. The doubling up of the exhibition dinners in the evening, now held in a much bigger hall in the Congress Centre in Alpbach, were a great success with all brands taking time to make their booths as attractive as possible. Images by Clive Ripley & Anna Langer.
1 Nestled into the very end of the Alpbach Valley in Tyrol, Austria, Shops 1st Try is growing every year
2 Offering lots of great slopes & off-piste terrain to test
3 Number of visitors is growing every year as well
4 The test is only open for registered shops
5 While the whole test area was super busy on all days, Ride Snowboards scored the most testers on the first day according to the digital data
6 Ride Snowboards Marketing Manager Joerg Schramm presenting the new OMG asymetric park board for girls
6.1 Ride's Joerg Schramm and Wolfgang Buchwieser
7 K2 Volume Shift range with wider noses and tapered tails for more powder & carving fun
8 Next to the classic K2 board range
9 New Oakley Prizm cylindrical range
10 Oakley Field Marketing Specialist Daniel Januschkowetz presenting this year's innovation, the heated Inferno lens
11 Never Summer pow surfer Maverix and carving machines Nicholas Wendelken and the Instagator
11.1 Never Summer's Shapers Series, Merle Kittan with 2 girls models and Nicolas wendelken with 2 mens models
12 Flo Rhiemeier from Rhiemeier MSA with the new IO7 with ChromaPop cylindrical lense and the brand new code helmet
13 Smith Code helmet with 360 Boa, MIPS rotational impact protection and Koroyd for the lightest helmet on the market
14 Capita sales rep for North of Germany Andreas 'Spange' Spangenberger with his two favourite models from the Spring Break series
15 Dakine waffle team ensuring no testers surffer from low blood sugar - Simona Einsle, Local Marketing Innsbruck (right) and Rainer Minth, Sales Rep South West Germany.
16 Dakine new signature series combo by Leanne Pelosi
16.1 Dakine's Mission Pro, same functionality as before but with cleaner design
16.2 686 Glacier Gortex jacket
16.3 686 Squad collab jacket with Smith comes will goggles
686 Stephane Grenet - always warm and always dry
Volcom's Olivier, Valerien and Vernon with Ylva
Yunika's Jean-marie Thil, brand was founded 5 years ago in Canada, first year in Europe
Maybe not so great in numbers but still imporant for the range - POW glove for the smalles shredders!
New German Marketing Manager for Nitro Snowboards, Alex Konz with the new team board, the Beast that is available in a range of lengths to accommodate all riders.
One team, one board - the Nitro Beast
Flow Snowboards new carving weapon Blackout with Austria Sales Rep Tobi Dufner
New Amplid Sales Rep Kolja Keetman with the new Millisurf Splitboard Pow Surfer with Swallow Tail
Pryde Group's Stephan Decker with the new Nidecker pow surfer The Donuts that is also great for carving
Mervin MFG European Marketing Manager Julia Mantler with her favourite new Gnu girls machine for next winter - the Free Spirit with the first Bent Metal women's bindings
Forest Bailey designed his own Signature Series Bent Metal bindings for next year
New Lib Tech C2 Entry Level board Cold Brew with new topsheet technology on top of a super dope graphic
Vans Sales Rep South Germany Lester Jones
New Vans All Mountain boot Infuse with the new BOA closure for the heel to vary stiffness according to presonal preference
Spearheading Thermos venturing into action sports - Eric Brendle
DC Snowboards Range
DC Sales Rep CH with The Supernatant board that won 3rd place in the Source Design Award & the new women's Telegraph camber board with tips Up Construction
Rome SDS Sales & Marketing Manager Phil Kämmerer with the new women's model Kashmir & the men's Mountain Division
Anon's new super clear lense in cooperation with Zeiss
Anon Merchandiser & Sales Support Sabine Telgen with the new Anon goggle with Zeiss lens
Salomon's Product Trainer Karl Feldbaumer with the Hillside Sickstick freeride stick, Sales AT Matti Puster and Team Rider Flo Corzelius with his very own Huck Knife
Electric's Sales EMEA Coordinator Davorin Maric with his favourite EGX goggle in the Bones colourway and Sales Rep AT Rene Obojers with the new Charger XL in Dark Tourist
SP Gadgets new series of mounts for phones and cameras for action sports
Serge Dupraz taking the best care of his boards
The brand new Dupraz DI 6'++ - THE orginial pow surf & carving machine!
Christoph Bammer from Austrian Motion Sports Distrubtion with the new Jones Snowboards Mind Expanda
Tom Binder from Element Sports with the new Now Bindings model Drive that takes the skate tech to the next level
Again Tom with his favourite YES. board, the Basic
Jules Wiese from Wiese Distrubtion in the East of Germany presenting the new Bern Mazon EPS helmet
New super light & super practical Karakoram Splitboard bindings
Burton's Sales Manager Austria Thomas Recheis with Danny Davis' pro model the Deep Thinker that is great for pow and the big brother of his Free Thinker freestyle board
Arbor Sales Rep South West Germany Andy Reif from Okey Dokey distribution with the Terrapin Pow Surfer and Cypress bindings.
Amplifi CEO Jens Hartmann backing up the new backcountry backpack with integreated back protector
Amplifi Coretex Polymer vest now has protection on both front and back
Deeluxe Marketing Manager Matthieu Perez was very proud to present the very first dedicated pow surf : no board boot, the Footloose.
Union's new splitboard bindings, the Expedition FC with Forged Carbon
Adidas' MIcheal Fox and Bateleon's Dennis Dusseldorp
50.2 Adidas' Philip with the updated Tactical Boost with increased heelhold
Adidas' Ralf Sigrist, Hannes Mayr and Daniel Troescher
Adidas' Slope Trotter pant leading the way in skate inspired outerwear
Asmo's Steve Grube and Wolle Nyvelt
Bataleon's Evil Twin updated with a new triple base design thats gives improved uplift
Bataleon's Surfer 3D to the max for superior hang ten
50.6 Bateleon's Carver keeps you on the edge
Boa's Anna Seidl and Tobias Trojok
BuddyBuddy's Rainer Solch with the Woodruff with long floating nose for surf style riding.
BuddyBuddy's Rainer Solch with their twin tip Emcee all mountain freestyle
Flux R11 with new bunny graphic.
Flux's DSW with new wrap around on top of binding to hold you in even firmer.
Giro Zone hyprid helmet with mips updated with new colours for this season
Giro's distributor Grofa, Soren Borcherding and Robert Fisher
Goodboards Josef Holub with his good buddies
Goodboards ladies Prima with stifness and performance for advanced women boarders.
Horsefeather's Tomas Koudela and Hanus Salz with Amplid's Peter Bauer and shred buddy Philip Krogol
Horsefeather's Washburn waterproof reworked in Czech camo pattern
Horsefeather's womens Perrie in gold, long quilted parka with sherpa lineing
Lobster Floater twin tip powder board, fun from top to bottom.
Lobster Sender Award winning all mountain freestyle, most aggresive board in the line.
Melon's best selling Parker comes in new colorways next season, this is the Tiger frame.
Melon's founder James Pointer with POS unit that offers their new component based goggle system
Melon's Jackson goggle with new Zeiss Sonar lense, works whatever the light conditions
Micheal Lenk with the Sim's Juice, almost flat rocker which has recieved great feedback rand the Toms Sims pro model for more aggresive riding
Mr Muck on the mic
50.6 Northwave Domain CR boot takes crampons for the more adventorous boarder
Northwave Hover with Spin closure system and ultraquick release system
Northwave's Jochen Ihrit and Uwe Schlager
Pally'Hi's Johannes Ritter leaves his superman outfit at home.
Plum's Feyan new lighter weight binding with carbon spoiler.
Michi Mohr new General Manager for POW in Europe with the only leather kids glove on the market and the new Warner Mitt that now comes with a Merino Liner that is gonna make big numbers next year
Plum's new Prems women splitboard, this one mounted with the newly launched rental binding interface system and the traditional interface.
Plum's Tal and Jeremy Deya
Pogo's Ben Dietermann with the powder surfer with pads and leash
Rossignol's Diva Split softer split board for women
Rossignol's Jibsaw, best selling board in their quiver
Rossignol's Tom Loeffeler and Tobias Bear
Shred Bumper No Shock helmet with reformable eEPP that takes multipul shock
Shred Simplify goggle designed to maximise periperhal field of view and CBL lense thats takes out unuseful spectrum.
Shred's Giovanni Sguotti
Switchback Session now features the Aeron base that enables the one model to fit boot sizes from 39-47
Vimana's Clone directional camber carving machine
Vimana's Dutch distributor Jan Willem Van Dijken
Vimana's Vufo high end freestyle twin
Shops 1st Try head honcho Muck Müller with Geli Lederer, first lady of the Congresszentrum in Alpach where industry and retailers come to gether for the Highlighs Exhibition Dinner
Nikita showcased their outerwear in the exhibition dinner at night - the photoprint Hawthorne Jacket & Mondrana Onepiece.
Nikita's Marketing Manager Alexandra Zwingel and Sales Assistant Katharina Baumann
The Bonfire super stretchy Aspect 3L Jacket and the Master BIB Pant
Sessions teamed up with Metallica for FW1718 to bring you this amazing jacket that is printed with all of their album covers inside.
The back side of the Sessions Metallica collab looks just as great as the inside.
Absolutely True To This, Volcom brought their whole crew down to the Congresszentrum to join the party & screen print t-shirts
Volcom Men's TD2 Jacket with the Bryan Iguchi multipul pocket flat vest over the top and TD2 pant with lightweight softer Goretex C-knit fabric.
Volcom Team Rider Mary Luggen in the new women's Jaspar insulated jacket in Cheetah pattern and best selling tailored fit Iron pant.
Picture Organic Clothing team Manon Perret, Mathieu Joubert & Sebastian Dumarest
Picture Organic Clothing women's Signe jacket that has a seamless bodymapping for more durability on the shoulders and extra insulation in the lower back
Picture Organic Clothing men's freeride Naikoon jacket and pants that are extra light, super breathable and waterproof
Rip Curl Team Conny Bleicher, Eduardo Cousty and Marie Jorat
Rip Curl Search Pro 3 Layer Jacket that is extra durable and 100% recycled polyester
Rip Curl Search Pro women’s jacket with additional lining and primaloft padding for increased warmth
Halldor Helgason's new clothing brand atrip's 2nd season
Peter Bauer's thermal label Pally'Hi with super soft merino fabric
Swedish girl's thermal & active wear brand Eivy venturing into Europe through the Nitro distribution channels
TSG Technical Safety Gear
The TSG Goggle 2 with super easy magnetic lense change system
New super light TSG Tweak helmet with ventilation system
TSG team with Sven Horenig, Andreas Schmidt and CEO Rudi Herger
All over the Exhibition Dinner were built up stations of the Tyrolympics
Anyone who went through all 8 stations was eligible to win these amazing prizes!
Yet a lot of the visitors also opted to listen to and attend the various speeches and workshops held on both nights, like new snowboard shapes and customer connections for brick & mortar shops
GoPro's Jeep provided the outside entertainment for passer-bys