Surf Expo January 2017 Roundup
Surf Expo sees the surf and associated business congregate in Orlando, Florida. Surf Expo is the pre-eminent surf show globally drawing buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. The January show is centered around surfboard manufacturers who are here in greater numbers then at the Autumn show.
Next show is September 7-9, 2017
SurfExpo from the organisers office
SurfExpo has a newly launched app to help connect buyers to brands and event activities
SurfExpo's Marketing Director Adrienne Belk
Around the show
Around the show
Around the show
Around the show
Around the show
Aluminati from the Future shock series, one of their Modern Japan boards
Aluminati's Jimbo Gaskin, Scott Rapport and Ben Young
Aluminati's Surfer magazine series featuring Grant Ellis photography
Amuse After Sunset party dress in metallic silver
Amuse's best selling viscose printed woven Alana dress
Amuse's Lydia Ballesteros
Arcade Belt's Clausson artist collab.
Arcade Belt's co-founder Tristan Queen
Arcade Belt's quick dry washable Adventure belt - cruise through airport security
Artist in the house
Bote offers a range of SUP setups for a multitude of activities
Corkcicle Canteen keeps drinks cold for 25 hours and hot for over 12
Corkcicle range of triple insulated containers
Cova stand
Cova's Kent Stevens with poly woven Travel shirt with venting
Cova's Raglan sleeve loose fit rashguard
Cova's Surf and Turf line logo
Cyclop's 360 degree video camera
Cyclop's H20 with embedded video camera between the lenses
Cyclop's Mark Krause
D'Blanc booth
D'Blanc's Don Dyer wears the Lychee, Noah Dean's signature model based on a retro 60's style
D'Blanc's Vissla collab, comes in 2 styles, After hours and Deep Six
Dakine's Cyclone submersible dry pack for surf trips
DaKine's leashes have been completely resdesigned for 2017
Dakine's Todd Stanley and Todd Janda
Dewey Weber collab with KOTA skateboards
Dewey Weber's son Shea with the board nominated for the SIMA awards and shaped by Jerry O'Keefe
Dryrobe's David Pearce, Gideon and Andrea Libretti
Dryrobe's new limited edition camo robe.
Electric stand
Electric's Road Glacier with metal side mask
Electric's Stacker with removable eye mask
Firewire stand
Firewire's Chuy Reyna with the SIMA nominated Kelly Slater Gamma with helium technology
Firewire's Rob Machado Go Fish in LFT
Globe's Bruiser directional cruiser. with fiberglass bottom sheet
Globe's Sun City with coconut top and bottom sheet and inlaid fabric from associated clothing line
GoPro gets busy as the gifts are handed out
Gumbies Islander 100% recycled sandal with arch support
Gumbies Michel Maurer
Gumbies unisex Islander in womens colorway
H20TV offer programmed video content to core retailers
Herschel clean looking Dawson cotton canvas jpg
Herschel Rundle part of the Trail collection target at outdoor lifestyle consumers
Herschel stand
Hilton at work
HippyTree bought a Teepee to the show
HippyTree's Mark Cole with price point Carmel, their first down jacket
HippyTree's Rumpl collab for their down blanket
Kala Ukuleles turn on the tunes
Lunchtime
Maui's new colourful Flip up caps wth younger hip verbage
Maui's new stand for the show
Maui's retro vintage print t-shirts with designs from their eighties archive, lots of trending neon
Nectar's Doran Hornsby
Nectar's Mohab larger rounded polarised lens
Nectar's Villas drops in march with new flat polarised lense
O'Neil'ls Corrie Lopez
O'Neill 24:7 boardshort is for wearing as much out of the water as in
O'Neill's Hyper Stretch boardshort now uses in house quick drying technology
O'Neill's Zepol Corrie Lopez signature model with double imjection wrap around fit.
Ocean and Earth's new One leash XT made using extruded moulding technology and repackaged to reduce kinks.
Ocean and Earth's Phil Macdonald
Orange Couny convention centre home of Surf expo
Paddle Lounge meeting area for the SUP community
Penny's El Barto..Simpson range
Penny's Jeff Owen
Penny's metallic fade in black gold uses new graphic process
Pro-lite SIMA nominated boardbag. looks like it holds two but in facts holds 3, saving on airline charges
Pro-Tec Steve Caballero pro helmet by MR G
Pro-Tec's classic Checkerboard collection
Pro-Tec's RP Bess, Jeff Dworkin and Jeff Balaban
Pro-Tec's Silver Full Cut is now CE certified
Pukka had a number of work stations on their booth so clients could design and order their products at the show
Pulse's Tiffany Huddle
Pump Surfboards 100% recyclable Supernatural
Pump Surfboards John Atkins beating up his PC8
Pump Surfboards PC8 is a new supertough polycarbonate technology
Reef have revolutionised women's rubber sandles with the Escape which has arched support, an anatomical footbed and superior strap stength and PVC free
Reef stand
Reef's new Voyage boot and shoe line offers waterproof materials and swellular technology
Reef's Voyage line is also available for women
Restube's Julia Ehrhardt and founder Christpher Fuhrhop
Revo's best seller Relay womens iconic aviator
Revo's Clayton made in Italy with polarised blue lens
Revolwe sustainable leashes made from Yulex and recycled PET bottles, launched at Surf Expo
Revolwe's Jan Persson
Roark Revival's co-founder Ryan Sirianni with the Highway 41 denim jacket
Roark Revival's infamous tent
Roark Revival's Mule wax canvas backpack in new colorways
Roark Revivals tent
Rusty surfboards SIMA nominated Smoothie, the number 1 selling model in 2016 in USA, now with new torsion spring technology
Rusty surfboards stand
Rusty's Breaker Crew neck knit
Rusty's Matt Keenan
Rusty's t- and sweat shirts are all now made in the USA
Sanuk Stand
Sanuk's Kyle Herrera
Sanuk's mens Vagabond Tripper with new weatherproof and slip-resistant outersole
Sanuk's womens Brooke TX, with new textile upper
Saxx Quest, quick drying, anti microbial travel piece
Saxx Vibe..viscose, modern fit, best seller
Saxx's Erik Derby
Seatrack's Andrew Greene and Glenn Brumage
Sector 9's Bob Marley series
Sector 9's Devon Beck
Sector 9's Shaun Ross pro model
Shaper booth in the middle of the hall
SIMA's Sean Smith and Shannon Park Zseleczky
Skark Shields retro fitted aerial on the bottom of the board
Skark Shields the worlds only scientifically proven and independantly tested electrical shark deterent
Skark Shields waterproof electronics fit at the back of a traction pad.
Skark Shields' Lindsay Lyon
Slowtides Dario Phillips with the popular Valen which comes with a hook, as does the whole range
Slowtides new POS stand holds 53 units
Smith's booth
Smith's womens Sydney and Bridgetown models both use bold colour blocking
Sombra's take on beach camping
Stance stand
Stance's Heath Walker
Stance's John John Florence's Navigator sock celebrates his life outside of surfing
Stance's Surf legends series, pays homage to Taylor Steele's career
Standup Journal's founder Clay Feeter
Sunbum stand
Superbrand Stand
Superbrand's Marcelo Bengoechea with the Humboldt Jacket with DWR water repellant coating
Superbrand's Sombrio flannnel shirt with top half in a shadow
Surftech stand
Surftech, Bill Stewart in front of his boards
Surftech's new models from Channel Island
Surftech's Uk distributor Surf Commision's Tara and Richard
The ramp in the skate area
Triple Eight's best selling dual certified skate:bike helmet
Triple Eight's Gotham Dark Light with reflective pigment for night visibility
Triple Eight's Rob McCutcheon and Bobby Oppenheim
Vans has one of the larger stands at the show
Vissla stand
Vissla's Hotcoat boardshort 4 way stretch with coconut fibres
Vissla's Rangiroa boardshort with upcycled polyester
Vissla's Richard Sanders
What Youth founders Scott Chenoweth and Travis Ferre