Boardsport Source, Issue 79, Winter 15

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HELLO #79

Most of mainland Europe saw a fantastic summer of sun, and unseasonably good waves meant 2015’s summer produced the goods. As we know with the winter season, November and December is when the snow really matters and things have started off according to plan.  
The West Coast of America finally saw some solid snowfall after a dismal few winters, and  snowboard sales are up nearly double compared to the same time last year. It’s a welcome relief for snowboard retailers across the pond and Snowsports Industries America (SIA) even warned of product scarcity should El Niño really take hold, thanks to specialty stores going for lean product lines after a handful of tough years.
Looking closer to home, at the time of writing, the European Alps and Pyrenees have just been battered by some major snowfall with more looking likely for the coming weekend. But the biggest current storm is the movement in the exchange rates, with the rise of the dollar eating into brands’ inventory margins throughout most of Europe, whilst the rise of the sterling and the Swiss Franc means online business is now increasingly competitive.

However, there seems to be an air of quiet optimism around, as brands are more prepared
than ever for whatever the winter storms will dish out. And according to this issue’s market
intelligence, it would seem European retailers (like their American counterparts) are managing their cash flow better, slimming down on product offerings for this winter and learning from over-stocking issues of recent seasons.
Could it be possible that we look back on the second half of 2015 as the beginning of a real  turning point for the boardsports industry?

Always Sideways
Harry Mitchell Thompson
Editor

On the cover: Dennis Dusseldorp, Director at Low Pressure Studio

124 Stance Mens underwear
Surf Expo 2025 Leaderboard Oblong
123 WXC single page
124 Sunbum Suncream
124 Mundaka Sunglasses
124 Foam Life hanging shoes
124 Surftech Surfboards
124 All In Surf Robes
124 Fahlo
124 Smith Sunglasses
124 Reell Streetwear
121 Armstrong wing/foil
122 Jones splitboards/boots/bindings
124 Sport Achat Ete Event
120 Indiana SUP
124 PSD Mens Underwear
124 Bang water helmets
124 Uk Surf and Skate Event
124 Wave Hawaii Surf robes
124 Red SUP
124 Aphex sunglasses
124 Sic SUP
124 Select Foil
124 Surf Expo Event
124 Adidas Sunglasses
124  Unreel/Extreme
124 NSP Surfboards
124 Appletree Surfboards
124 Suntribe Suncream

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