BBCo has teamed up with iconic UK free surfer Harry Timson to bring out a collaboration
of hats to celebrate the release of his “Stone Cold Not Sober” film. Harry has long been
thought of as one of the UK’s greatest free surfers.
Harry says that “Stone Cold Not Sober started to show people how good the surf gets in
the UK, no one thinks they want to go on a surf trip to England!” Harry thought of the name
Stone Cold Not Sober to tie in both his love for partying and surfing. With success on the
first film and a catchy phrase, we decided to make a brand and carry on another film.
The collaboration with BBCo was a natural progression to showcase both Harry and the
brand’s love of the outdoors and surfing.