Element has launched a new collection in Paris at BHV Marais store with their own Pop-Up, showcasing their collaboration with Artestar for Element Keith Haring capsule collection for Fall 2018. The installation will be there until August 19, however the collection will be sold globally across skateboard and urban stores.
Press Release: Paris, August 1st, 2018: Element is proud to partner up with BHV Marais in Paris and install a Pop-Up Store to showcase the Element Keith Haring capsule collection Fall 2018. The 20m2 space at BHV Marais is located in the heart of the French capital and will be open until August 19th.
The collection – which is a partnership done in collaboration with Artestar, that represents high-profile artists, photographers, designers, and creatives – merges Skateboarding and Street Art bringing to life the elements of New York City skateboarding subcultures of the ‘80s.
The artist’s recognizable work is applied across a range of staple pieces suited for Fall focusing on Element’s brand legacy colors: Red, Black and White.
The capsule collection including apparel, skateboards, footwear and accessory will be sold through skateboard and urban stores globally.