For all events – World Cup, World Championship, National events and training camps – building up to and throughout the 2022 Winter Olympics in Beijing, the U.S. Snowboard team will be kitted out by Volcom. The announcement was made with a video featuring US snowboarders and basketball legend, Shaquille O’Neal. Volcom replaces Burton as the official outerwear partner with Burton being the official outerwear partner for the past 4 Olympics. In a new move, Volcom will be selling replica outerwear to consumers for the first time.
Press Release: Volcom to be the official outfitter of the U.S. Snowboard team
Legendary action sports brand partners with U.S. Snowboard Team through 2022 Beijing Olympic Winter Games
Volcom, a modern lifestyle brand rooted in board sports, today announced that it will be the official apparel partner of the U.S. Snowboard Team. The partnership includes outfitting the Snowboardcross, Slopestyle/Big Air, and Halfpipe teams through the 2022 Beijing Olympic Winter Games.
Volcom has been a leader in snow sports for more than 20 years, delivering tech-infused products that reflect the brand’s unique design language and providing stylish and functional outerwear that helps riders perform their best under the most challenging conditions. The line features Volcom’s signature technical features, including Zip Tech®, a patented zipper system that allows the wearer to zip the powder skirt of virtually any Volcom Snow jacket into any Volcom snow pant – allowing no gaps for the snow to penetrate. The official U.S. Snowboard assortment will also include Volcom’s proprietary Thermal Defense System (TDS®), which features 3-layer jackets with strategically placed down panelling to maximise warmth without overheating.
“We are so excited to be the official outfitter of the U.S. Snowboard Team. To have the Volcom stone be worn by the best athletes, on the highest of stages in this sport is an honour,” said Todd Hymel, CEO of Volcom. “As we celebrate 20 years of Volcom Outerwear, this partnership ushers in a new era of our history. Performance and innovation are the foundation of everything we do at Volcom. We look forward to working closely with all the athletes to gain insights, so we can continue to create best-in-class, elevated product.”
“Volcom is a brand that has strong ties to snowboarding,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “We have an opportunity to embark on the journey to the 2022 Beijing Olympic Winter Games together, and I believe that’s powerful. Alongside a strong and balanced roster of riders as well as elite coaching staff, the Volcom partnership lays the groundwork for the athletes to perform at the highest level and continue to push the boundaries of competitive snowboarding.”
Volcom will outfit both the men and women of the U.S. Snowboard Team, including athletes, coaches, and support staff. The U.S. Snowboard Team uniforms will feature Volcom’s pinnacle product in outerwear, hoodies, gloves, hats, and beanies. The collection design nods to U.S. heritage with pops of red, white, and blue, as well as stylised camo prints. Key styles featured in the official assortment includes Men’s TDS® Infrared Jacket and Women’s Nya TDS® Jacket, both of which incorporate Zip Tech® and Thermal Defense System (TDS®).
Athletes will wear Volcom at World Cup, World Championship, and National events, as well as official training camps globally leading up to and during the 2022 Olympic Winter Games in Beijing.
To learn more about product offerings and Volcom’s legion of snow athletes, follow @Volcomsnow on social media.
Inspired by creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions. Volcom creates meaningful products for men’s, women’s and kid’s across a variety of categories, including outdoor, swim, skate, denim, fashion and more. Volcom has more than 100 direct-to-consumer retail outposts globally and has distribution in hundreds of speciality retail and department store locations.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organisation represents nearly 200 elite skiers and snowboarders in 2018, competing in seven teams; alpine, cross country, freeski, freestyle, snowboard, Nordic combined and ski jumping. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 4,942 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands generates $9.8 billion in annual retail sales and includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Barneys New York®, Frederick’s of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®.