Burton Europe Donates €92,793 To Protect Our Winters

The crew at Burton Europe raised €92,793 for POW over the Black Friday sales period. Instead of offering discounts on products, they decided to raise money and donate it to the NGO Protect Our Winters (POW). From November 28 – December 2, 15% of sales from burton.com and selected Burton stores went to POW, and €5 on each Burton newsletter subscription was donated. The brand also ran several #doitforPOW events in their stores in Innsbruck, Munich, Zurich, Helsinki and Milan promoting the protection of climate instead of consuming.

#doitforpow

#doitforpow

 

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Issue 99-1

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