Vans‘ new Foot The Bill initiative aims to support local skate shops, art and music venues, restaurants and hangouts. Vans have produced a limited run of 500 pairs per partner and all proceeds (less the costs of production and shipment) will be paid to the small business partners. Vans will be working with a minimum of 80 local partners.
A statement issued by Vans further explains the initiative:
We know how important small businesses are, we were one. You helped us become what we are, and we want to help our community and extended members of our Vans Family during this difficult time. We have partnered with local and community driven skate shops, restaurants, art galleries and music venues to support them by selling their custom designed Vans footwear through our Customs platform. Net proceeds* from each pair of these Vans Customs will go directly to our small business partners in this time of need. With the purpose of continuing to enable creative expression, please join us as we lend a helping hand to our Vans Family.Keep Going,
Vans “Foot The Bill” initiative aims to assist the creative communities of our extended Vans Family around the world during this difficult time. Using our Vans Customs platform, we invite you to express your creativity and be a designer to your favorite Vans shoe, all while supporting the skate shops, music venues, art galleries, restaurants and local hangouts that enable your creative self-expression every day.
We are committed to supporting at least 80 local and community driven small businesses including skate shops, music venues, art galleries and restaurants. Though, this amount does not include all of the amazing partners that we work with around the world, we are hopeful this program will help our communities get through this unprecedented time.
We worked closely with our team to identify community driven small businesses like skate shops, music venues, art galleries and restaurants that have been directly impacted by COVID-19.
All proceeds less the cost of production and shipment will be paid to the local and community driven skate shops, restaurants, art galleries and music venues.
Vans will be producing up to 500 pairs of Custom Vans per partner, based on demand.
These one-of-a-kind designs will be available until the limit has been reached. Once they are sold out they will no longer be available. So be sure to get creative while supplies last!