Bollé Brands Appoints Experts Into Three Top Positions

Bollé Brands™ (parent company to bollé, Spy, Cébé and more) has appointed Damien Hars as Digital Director and Alexandre Israel as Global Marketing Manager; both bringing years of significant experience. On a national level, Bollé brings on Nicolas Berges as the Sales Director for France.

Bollé Winter - Photo Credit Fabian Bodet

Bollé Winter – Photo Credit Fabian Bodet

Bollé Brands™ Pursues Its Development With The Recruitment Of Experts

Following the announcement of the acquisition of SPY Optic at the end of last year, Bollé Brands™ pursues its efforts and investments to reinforce its position as a key player in the sports and optical industries. The first focus is on innovation and design. “EPIC (Excellence in Product Innovation & Creativity), the design and development lab of the group, will allow us to take a step forward in creating outstanding and innovative products”, explains Peter Smith, Bollé Brands™ CEO. With its Customer First program in mind, the group also places digitisation at the core of its priorities. “The aim of the Customer First program is to deliver premium service and systems to all our retailers. We strive to provide them with optimal conditions so they can offer our end consumers the best possible experience” says Smith. “That is why we have invested massively in a new ERP system. The next natural step was to find a digital expert to monitor our B2B and B2C platforms”, he adds.

Earlier this month, Damien Hars joined Bollé Brands™ as Digital Director with strong digital experience from the Rossignol Group and specifically the last 7 years where he defined and implemented the Rossignol Group’s Digital strategy (successfully launching their first ever B2C platform and associated Digital Marketing). In this new group role, he will take responsibility for the development of Bollé Brands™ B2C and B2B platforms for all brands and will also take over the development of the group’s new RX platform. Ultimately, his mission will be the launch of Bollé Brands™ Digital commerce platforms worldwide.

Committed to excellence at all levels, the group also announced the recruitment of an experienced Global Marketing Manager for its bigger brand, Bollé, as well as the appointment of a new Sales Director for France with strong experience in the sport and optical channels.

Alexandre Israel joined the company as Global Marketing Manager Bollé to lead the future development and the expansion of Bollé. With 10 years of experience at Babolat, he started in the field as Marketing Representative in the US from 2010 to 2015 before returning to France to become, in succession, Activation Programs Manager, Marketing Manager Services and New Business, and more recently Global Marketing Manager for the Babolat brand.

On the Sales side, Nicolas Berges joined the company as Sales Director for France and is responsible for all sales activities for Bollé/Cébé/Serengeti/Spy products in the French market. He comes with strong experience in building a qualitative distribution network, and he has excellent knowledge of the sport industry, the optical channels and luxury brands thanks to his experience at Oakley (since 2008) and Luxottica.

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