Registration Open For SHOPS 1st TRY 2021

Registration for brands at next year’s SHOPS 1st TRY is open until September 25, 2020, however the deadline for micro brands is September 1. The event, where shops can get a look at the upcoming trends and snowboard gear, is to take place in Alpbachtal from January 24 – 26, 2021.


Press Release: Brand registration for SHOPS 1st TRY 2021 is on!

Over the past eleven years, SHOPS 1st TRY has become the most important snowboard retail event in Europe. From January 24 to 26, 2021, SHOPS 1st TRY will once again take place in the Alpbachtal (AUT).

More than 250 shops from all over Europe are expected to come to Alpbach to check out next year’s boards, bindings, boots, goggles, outerwear, protection gear and other snowboard relevant accessories on and off the snow.

The concept of a high-quality event that combines product testing during the day with a highlights’ exhibition from late afternoon onwards; plus, dinner all together and a 100% focus on shops has not only proven itself successful but is still enjoying a growth in popularity. For 2021, SHOPS 1st TRY is sticking to the factors of success from previous years. In addition, the organisers are aiming to fulfil all requirements to achieve the Austrian “Green Event” certificate.

Brands who want to register should be quick as the exhibition spots especially in the outdoor area, are limited. The deadline for registration of industry partners is September 25, 2020. “Micro brands” should send in their application for the limited Micro Brand package latest by September 01, 2020.

Please click here ( to request a concept and application form!




Longboards SS21

Surfboards SS21

Sunglasses SS21

Wetsuits SS21


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