ISPO Munich 2019 Roundup 1

ISPO Munich 2019 is a wrap and here’s the first installment of imagery showing the boardsports brands on offer at the largest sporting goods trade show in the world. Stay tuned for roundup 2 and 3 to follow. Words & imagery by Harry Mitchell Thompson.

Over recent years the number of snowboard brands at the show has reduced, but each exhibitor asked this year commented on the quality and diversity of visitor they saw. The show remains a huge pull for brands who can see not only retailers (both snowboard and non-snowboard shops), but distributors and sales agents in one place at one time. With a large number of Asian visitors, brands are seeing great traction in this growing market and a number of representatives from brands not exhibiting this year assured us they’ll be returning next year.

Notable brands such as Holden have upped sticks from the snowboard stronghold in B4 and have found a new home in A2 alongside more premium ski/outdoor offerings to suit their rebranding. Stance also made their first appearance at the show in five years and were happy with their quality and quantity of meetings.

Our advice to brands is to re-asses the lay of the land. ISPO has changed a great deal in recent years and savvy brands are using the show’s huge, diverse visitor base to their advantage. Choose your hall wisely, speak with affiliated brands and use local distributors and retailers to ensure your attendance at the show is as productive as possible.

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