ISPO Munich 2019 Roundup 1
ISPO Munich 2019 is a wrap and here’s the first installment of imagery showing the boardsports brands on offer at the largest sporting goods trade show in the world. Stay tuned for roundup 2 and 3 to follow. Words & imagery by Harry Mitchell Thompson.
Over recent years the number of snowboard brands at the show has reduced, but each exhibitor asked this year commented on the quality and diversity of visitor they saw. The show remains a huge pull for brands who can see not only retailers (both snowboard and non-snowboard shops), but distributors and sales agents in one place at one time. With a large number of Asian visitors, brands are seeing great traction in this growing market and a number of representatives from brands not exhibiting this year assured us they’ll be returning next year.
Notable brands such as Holden have upped sticks from the snowboard stronghold in B4 and have found a new home in A2 alongside more premium ski/outdoor offerings to suit their rebranding. Stance also made their first appearance at the show in five years and were happy with their quality and quantity of meetings.
Our advice to brands is to re-asses the lay of the land. ISPO has changed a great deal in recent years and savvy brands are using the show’s huge, diverse visitor base to their advantage. Choose your hall wisely, speak with affiliated brands and use local distributors and retailers to ensure your attendance at the show is as productive as possible.
32's Nicolas Muller showing his pro boot and jacket
686's Pacome Allouis walking the show
Amplifi's MKX top and ISPO Award winning MKX Knee support
Arbor's Chris Siebrecht with their Coda Camber and Guch's Annex
Bataleon's Rubby Kiebert loves accesorising in orange.
Boardsports industry guru Clive Ripley has spoken
Capita's Super DOA and Mercury
Deeluxe's Ground Control
Deeluxe's IDxHC Boa Focus boot
Dragon crew - camera chap Sam Ingles, Brand Manager Jake Largess and Euro Marketing man, Sam Nelson
Dragon's Anika wearing their NFX2 in Blake Paul colourway
Dragon's Eliza wearing their X2S in Gigi Ruf colourway (art by his son!)
Dragon's Sam Nelson and Volcom's Jan Prokes
Drift - new to the market from Salt Lake City this innovation allows riders to skin uphill, while riding their preferred board down the mountain. Super lightweight for easy carry down.
Drift power couple Dave & Brooke Rupp.
Flow's Mayon binding
Flow's revamped Fenix Fusion binding
Furberg's Hampus with their Freeride Split and All Mtn. All boards available as solids or splits.
Gogglesoc making goggle lens protectors that allow users to show their identity
Gogglesoc Scott Serfas collab
Gogglesoc's Protect Our Winters and resort collabs
Goodboards' Maik & Josef with their (3rd place Shops 1st Try Design Award) Rotor and Reload models.
Holden's Mike LeBlanc
Holden's 2nd year after their re-brand are hitting the premium market. No longer just a snowboard brand, Founder Mike LeBlanc has elevated the brand including stichless pieces such as this men's Balaclava top
Holden's Sanders Jacket
Holden's women's Oversized Parka and Down Vest
Jones' Seth Lightcap
Jones RP Roberts' live artwork in action once again
Jones' Apollo (left) and Mercury bindings (middle and right)
Jones' Carbon Flagship and Carbon Solution
Snow and Rock's Phil Gordon and Sam Clarke with K2's Andy Collin and Jonny Russell
K2's Jake Kuzyk pro model series on the Medium board, Darko boot and Formula binding.
K2's Lime Light, Meridian binding and Sapera boot in Fade colourwar
Konvoi's Ben Dietermann with their Escal Pow Surf and the Nevado Split
Man about town, Sam Nelson. Man on the mic, Henry Jackson and Stance's Performance category man, Rich Philip
Media hoedown. Curator's Tassilo Hager with ACM's Marlon Bouman & Ollie Connelly. Jeremy Jones with the photobomb
MIPS B Solution
MIPS C Solution
MIPS E Solution
MIPS' Marcus Lindgren
Mizu crew - Timo Breyer, Philipp Ganswindt, Craig Smith and Wouter van de Griend
Mizu's Adventure Purifier and Everday Purifier made to clean water from unknown water sources (left, grey) and to clean water from untrusted taps (right, blue)
Mizu's all-new Resuseable Straws
Mizu's M8 bottle in their Love Your Ocean collab. Artwork friom 6 time World SUP Champ, Sonni Honschield and all profits going to Trash Hero World to help clean and reduce waste
Nidecker boys. Henry Nidecker, Thierry Kunz and David Fernandez
Nidecker's all-new take on vintage shapes, The Classics.
Nidecker's Ben Crean showing YES.'s 20/20 and Globe collab board
Nidecker's Carbon binder
Nidecker's Gun shred stick comes with surf-style carry sock
Nidecker's Helios BOA Focus boot
NOW Binding's Captain Fin Co collab binding and Pilot binding
Patagonia's Pow Slayer jacket (left and middle) with the Snow Chaser jacket (right) and Descensionist backpack
Phunkshun Wear crew with their Double Ballarclava, Singletube (POW collab) and Helmetclava
POC are all about tech that works pre, during and post crash. Here is their OBEX Helmet with built in NFD (Near Field Comms) to allow medics to download rider details from chip in helmet. This system is being rolled out to all resort security
POC's TRAX system. Keep your kids safe with this tracking system linked to your phone
Red Bull Spect's Bow sunglass with wing tech plus their Magnatron goggle with frozen lens
STANCE crew. L-R - Nathan Hill (EMEA Sales Director), Laura Fairweather (Lifestyle Marketing Director), Joff Fisher (Northern EMEA Sales Mgr), Edd Seater (Events Mgr), Rich Philip (Performance Marketing Director), Gunnar Lubahn (Southern EMEA Sales Mgr) and GM Myles Hutchins
STANCE, Lizard Lou snow sock is Louif Paradis pro model. Proprietary technology FEEL 360 applied to the PERFORMANCE categories.
STANCE's Ultra Light - women's backcountry sock.
STANCE - strong branding on their all-new t-shirts line. Dropping to wholesale in Fall, the tees have plenty of premium features
STANCE - tee close up on the neckline detail, showcasing male and female fits.
Not just socks for STANCE, showcasing their tees and underwear in cotton and BUTTER BLEND.
STANCE UK Sales Agents Chris Allso and Mark Blackman from Cool By The Pool
Scottish brethren in the house. POW's Lauren MacCallum and Whitelines' Rob McCreath
Shops 1st Try's Muck putting on a brave hangover smile with all round good dude, Maik from Goodboards
Spring Break lineup
Telos Snowboards' DST. Double Swallow Tail - if your manhood fits, you've got problems!
Telos Snowboards' Ramus Ostergard with his pro model, the Ride and Seek.
The Bakery - new kids on the block. Munich based DIY snowboard brand, pressing their own boards. Here's their Benator One, Horst & Shinto models
The Bakery also doing streetwear and riding apparel
The snowiest ISPO in a while
Union's STR binder. Their entry level freeride binder showed by Joni Makinen
Union's Expedition 2.0 binding. Overhauled splitboard binding