ISPO Munich 2019 is a wrap and here’s the first installment of imagery showing the boardsports brands on offer at the largest sporting goods trade show in the world. Stay tuned for roundup 2 and 3 to follow. Words & imagery by Harry Mitchell Thompson.
Over recent years the number of snowboard brands at the show has reduced, but each exhibitor asked this year commented on the quality and diversity of visitor they saw. The show remains a huge pull for brands who can see not only retailers (both snowboard and non-snowboard shops), but distributors and sales agents in one place at one time. With a large number of Asian visitors, brands are seeing great traction in this growing market and a number of representatives from brands not exhibiting this year assured us they’ll be returning next year.
Notable brands such as Holden have upped sticks from the snowboard stronghold in B4 and have found a new home in A2 alongside more premium ski/outdoor offerings to suit their rebranding. Stance also made their first appearance at the show in five years and were happy with their quality and quantity of meetings.
Our advice to brands is to re-asses the lay of the land. ISPO has changed a great deal in recent years and savvy brands are using the show’s huge, diverse visitor base to their advantage. Choose your hall wisely, speak with affiliated brands and use local distributors and retailers to ensure your attendance at the show is as productive as possible.
32's Nicolas Muller showing his pro boot and jacket686's Pacome Allouis walking the showAmplifi's MKX top and ISPO Award winning MKX Knee supportArbor's Chris Siebrecht with their Coda Camber and Guch's AnnexBataleon's Rubby Kiebert loves accesorising in orange. Boardsports industry guru Clive Ripley has spokenCapita's Super DOA and MercuryDeeluxe's Ground ControlDeeluxe's IDxHC Boa Focus bootDragon crew - camera chap Sam Ingles, Brand Manager Jake Largess and Euro Marketing man, Sam NelsonDragon's Anika wearing their NFX2 in Blake Paul colourwayDragon's Eliza wearing their X2S in Gigi Ruf colourway (art by his son!)Dragon's Sam Nelson and Volcom's Jan ProkesDrift - new to the market from Salt Lake City this innovation allows riders to skin uphill, while riding their preferred board down the mountain. Super lightweight for easy carry down. Drift power couple Dave & Brooke Rupp.Flow's Mayon bindingFlow's revamped Fenix Fusion bindingFurberg's Hampus with their Freeride Split and All Mtn. All boards available as solids or splits.Gogglesoc making goggle lens protectors that allow users to show their identityGogglesoc Scott Serfas collabGogglesoc's Protect Our Winters and resort collabsGoodboards' Maik & Josef with their (3rd place Shops 1st Try Design Award) Rotor and Reload models.Holden's Mike LeBlancHolden's 2nd year after their re-brand are hitting the premium market. No longer just a snowboard brand, Founder Mike LeBlanc has elevated the brand including stichless pieces such as this men's Balaclava topHolden's Sanders JacketHolden's women's Oversized Parka and Down VestJones' Seth LightcapJones RP Roberts' live artwork in action once againJones' Apollo (left) and Mercury bindings (middle and right)Jones' Carbon Flagship and Carbon SolutionSnow and Rock's Phil Gordon and Sam Clarke with K2's Andy Collin and Jonny RussellK2's Jake Kuzyk pro model series on the Medium board, Darko boot and Formula binding.K2's Lime Light, Meridian binding and Sapera boot in Fade colourwarKonvoi's Ben Dietermann with their Escal Pow Surf and the Nevado SplitMan about town, Sam Nelson. Man on the mic, Henry Jackson and Stance's Performance category man, Rich PhilipMedia hoedown. Curator's Tassilo Hager with ACM's Marlon Bouman & Ollie Connelly. Jeremy Jones with the photobombMIPS B SolutionMIPS C SolutionMIPS E Solution MIPS' Marcus Lindgren Mizu crew - Timo Breyer, Philipp Ganswindt, Craig Smith and Wouter van de GriendMizu's Adventure Purifier and Everday Purifier made to clean water from unknown water sources (left, grey) and to clean water from untrusted taps (right, blue)Mizu's all-new Resuseable StrawsMizu's M8 bottle in their Love Your Ocean collab. Artwork friom 6 time World SUP Champ, Sonni Honschield and all profits going to Trash Hero World to help clean and reduce wasteNidecker boys. Henry Nidecker, Thierry Kunz and David FernandezNidecker's all-new take on vintage shapes, The Classics.Nidecker's Ben Crean showing YES.'s 20/20 and Globe collab boardNidecker's Carbon binderNidecker's Gun shred stick comes with surf-style carry sockNidecker's Helios BOA Focus bootNOW Binding's Captain Fin Co collab binding and Pilot bindingPatagonia's Pow Slayer jacket (left and middle) with the Snow Chaser jacket (right) and Descensionist backpackPhunkshun Wear crew with their Double Ballarclava, Singletube (POW collab) and HelmetclavaPOC are all about tech that works pre, during and post crash. Here is their OBEX Helmet with built in NFD (Near Field Comms) to allow medics to download rider details from chip in helmet. This system is being rolled out to all resort securityPOC's TRAX system. Keep your kids safe with this tracking system linked to your phoneRed Bull Spect's Bow sunglass with wing tech plus their Magnatron goggle with frozen lensSTANCE crew. L-R - Nathan Hill (EMEA Sales Director), Laura Fairweather (Lifestyle Marketing Director), Joff Fisher (Northern EMEA Sales Mgr), Edd Seater (Events Mgr), Rich Philip (Performance Marketing Director), Gunnar Lubahn (Southern EMEA Sales Mgr) and GM Myles HutchinsSTANCE, Lizard Lou snow sock is Louif Paradis pro model. Proprietary technology FEEL 360 applied to the PERFORMANCE categories.STANCE's Ultra Light - women's backcountry sock. STANCE - strong branding on their all-new t-shirts line. Dropping to wholesale in Fall, the tees have plenty of premium featuresSTANCE - tee close up on the neckline detail, showcasing male and female fits.Not just socks for STANCE, showcasing their tees and underwear in cotton and BUTTER BLEND.STANCE UK Sales Agents Chris Allso and Mark Blackman from Cool By The PoolScottish brethren in the house. POW's Lauren MacCallum and Whitelines' Rob McCreathShops 1st Try's Muck putting on a brave hangover smile with all round good dude, Maik from GoodboardsSpring Break lineupTelos Snowboards' DST. Double Swallow Tail - if your manhood fits, you've got problems!Telos Snowboards' Ramus Ostergard with his pro model, the Ride and Seek.The Bakery - new kids on the block. Munich based DIY snowboard brand, pressing their own boards. Here's their Benator One, Horst & Shinto modelsThe Bakery also doing streetwear and riding apparelThe snowiest ISPO in a whileUnion's STR binder. Their entry level freeride binder showed by Joni MakinenUnion's Expedition 2.0 binding. Overhauled splitboard binding
