RUMPL TEAMS WITH UNIFY BRAND PARTNERSHIPS TO LEAD UNITED KINGDOM DISTRIBUTION EFFORTS
Leader in technical blankets enters strategic partnership to expand UK presence
Rumpl, the category leader in technical blankets, has announced a distribution agreement with Unify Brand Partnerships, a distributor in the United Kingdom known for representing pivotal brands within the lifestyle, sport and outdoor categories, effective on August 20th, 2020.
“We’re thrilled with our new partnership. It was clear from our first conversation with Unify that the team understood the Rumpl brand and our mission to redefine the blanket category,” says Wylie Robinson, CEO and founder of Rumpl. “We recognize the vibrancy of outdoor lifestyle culture in the United Kingdom and, as a result, we have worked with select retailers before. This new partnership will elevate our presence by delivering superior hands-on support to our brand as we deepen relationships with consumers and introduce the world to better blankets.”
Founded in 2004, Unify Brand Partnerships has forged strong relationships and delivered high quality growth for trendsetting brands like Teva, Cotopaxi, Reef and Hoka One. Rumpl will further bolster the Unify portfolio as the leader in the technical blanket category, pairing material innovation, post-consumer recycled goods, and bold designs and colorways to deliver versatile blankets and gear that provide “the comfort of home” anywhere.
“Rumpl is a perfect addition to our current portfolio, and we’re excited to grow authentic connections and drive passionate conversations for a brand whose mission we align with and believe in,” says Damian Cooper, managing director of Unify Brand Partnerships. “Rumpl has a
place in every household and outdoor space, and the brand has built a solid following thanks to inspired designs and a culture that promotes sustainability.”