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UK Boardsports Market Insight April 2021

Late March 2021 and The Fat Lady sung her song loud and clear – the winter is over. In truth it never started for us in the UK and the business has been decimated. The UK retailers and distributors bore the brunt of it and the chicken is now coming home to roost with the brands – who can only dream for pre-orders for the coming season. There will be massive declines. By Gordon Way Once again, I would reiterate that retailers, distributors and brands have all (mostly) worked together…

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