Brand New B2B On-Snow Demo “The Pill Base Camp”, February 2022
Italy’s new B2B ski & snowboard test and on-snow demo event ‘The Pill Base Camp’ took place across the first weekend of February (6 -7), 2022. A good mix of 40 ski and 32 snowboard brands, 107 shops and 260 testers/buyers packed out the Pila Ski Resort (just above the city of Aoste) for 2 full days out on the slopes. Glorious sunshine also made an attendance on both days.
The event was created by Hand Communication, the company behind the pan-European magazines and buyer’s guides, “The Pill Outdoor Guide” & “The Pill Snowboard Guide”.
SOURCE’s One-Eyed Monster paid the event a visit, so check out our Base Camp gallery below.
The Pill Base Camp on-snow test took place across 6-7 Feb in Pila Event organisers Tommaso Bernacchi and Denis Piccolo from the The Pill and Hand CommunicationThe villageBrand attendance listBusy days at the Pill Basecamp test village in Pila!Lots of testing happeningThe entrance to the village of the Base CampAMPLID Boardcore Distribution's Roberto Formento and the manager, Stefano DeVincenzaAMPLID’s new entry price splitboard, the FrequenceerAMPLID’s new Singular model available both as a twin and a directional board shapeArbor snowboards' new entry price splitboard model, the LandmarkArbor Snowboards' new model, the Draft, available in both camber and rockerARVA Equipment's new revolutionary beacon, the NEO BT PRO with 80 meter reach and Bluetooth. Best of all, you can update it from homeARVA Equipments' new concept airbag named the 'Switch Tour Bundle Reactor' includes the new compact and lightweight Reactor Switch Frame that carries the airbag system and then it is delivered with 2 different coversARVA Equipment was represented by Panorama Diffusion’s Gino Menozzi and Gianluca Fasci. The guys are part of Panorama Diffusion’s sales team for Italy NW. Bataleon's best selling (and has been since forever) board, the EVIL TWIN. Fabrizio Giusto from Bataleon's Italian distributor Wood MorningBataleon's new binding model, the Astro, comes in 2 versionsBataleon's new concept Astro Asym bindingBataleon’s new model, the CruiserBENT METAL's Model Logic comes with a softer flex highbackBENT METAL's new Transfer bindingBorealis' Guido (from JJ Agency) with their best-sellers, the Solid and splitboard the KOIBorealis Snowboards are presented by Guido Bagnoli from JJ AgencyBurton Snowboards are pushing their powder boards with the Forager modelBurton Snowboards' Davide Moretto busy at the boothBurton Snowboards' Deepthinker and Freethinker are must-have boards for next seasonCanary Cartel's best-seller, The Epitaph Canary Cartel's tent was rockingCanary Cartel's Christian with his pro model, the Kingwood Canary Cartel's Designer Matteo Rossato with their Brand Manager, Christian KirschCapita Snowboards' best-selling model in Italy is the DOACapita's Spring Break is joining the splitboard market with new model, the Powder RacerCapita's Spring Break snowboard comes in a new Powder Twin modelComera Snowboards' Pietro Marzorati and their Founder, Davide BernasconiComera Snowboards' Pietro with the Kingwood modelComera Snowboards' Pietro with their Camos splitboard Comero's Pietro & Davide showing their limited edition collab with PLP model BrachyuraCustom Made Snowboards' Alpine boards are made in ItalyCustom Made Snowboards' freestyle boards with asymmetric sidecutCustom Made Snowboards' Translator and Founder, Daniele DC snowboards' best-seller model, the PLYDragon Europe’s Sam NelsonDragon's Danny Davis signature model PXV2Dragons first magnet goggle the RVX OTG MAGDrake and Northwave's Product Manager, Davide Smania and Filippo Marcon (in Visual Design and Communications) showing the new unisex model named - Tao of DrakeDrake's binding model, the Fifty, is their best selling modelDupraz Snowboards Founder Serge sending smiles and shakas with his D1Dupraz Snowboards' Seb Loz been busy all dayEasy Snowboards' best-selling model WallrideEasy snowboards' new splitboard model, the PeakFix Binding Co's new model, the YaleFrom left to right: Team California Sport's Angelo Cattaneo, Union Biding's Quality Controller Mirja Cantini and Sales Director Daniel VindigniGian Paolo “GP” Casana, California Sports' big boss, hanging out and enjoying the conversations with retailersGigi Rüf from Slash Snowboards showed up and took some runs with his distributor Luca Angelucci, from Friend Distribution, and his son LupoGnu's top seller from their girls category, the B.NiceGnu's Headspace is the pro model from Forest Bailey and is a top sellerHoly Sport Distribution's boss Bernardo with Lib Tech's bread and butter, The Orca and The Golden Orca - approved by Travis RiceHoly Sport Distribution's boss Bernardo Cioni with Rasmus Ostergaard from Gara Splitboards and POWPOW SPLITBOARD FESTIVALJones Snowboards' Tweaker is their first true twin tip K2 Clicker X Hb's Boundary bootK2's Treesplitter pow surf comes in 129 and 136K2's Andrea Costa, also repping K2 snowboards, showing off new model, the PassportK2's Andrea Costa with the board used by Sage Kotsenberg when he won the Natural Selection Tour, the AntidoteKorua's new concept board, the Pintonic, available in 164 and 172Korua Shapes' line-up Korua’s Dart is one of its best-selling modelsKorua's Global Retail and Sales Manager Marko Reck Lib Tech’s Cold Brew is another top seller in Italy, says BernardoLuca Angelucci from Friend Distribution with Marco D’Amici, owner of Kahuna Shop in Rome, with their sonsNever Summer Snowboards was represented by Simone Biondo and Florian Herr Never Summers' best-selling board in Italy, the Proto SynthesisNidecker’s new revolutionary step-in binding, the Supermatic modelNitro Italia from left to right: Agent Luca Roma, marketing's Max Gionco and the boss, Edo ScarbossaNitro's Vertical splitboard is climate neutralNitro's Luca Roma with the The Beast, a model made in collaboration with Eero EttalaNorthwave’s new pro model with Ethan Morgan is looking good. Boot is based on the model 'Decade'Now has high backs on this season's modelsNow's new model the Select Pro Ride Snowboards' Country Manager, Andrea CostaRide Snowboards' new model, the Peace SeekerRide Snowboards' best-selling twin, The PigRossignol Snowboard's best-selling split, The XVRossignol Snowboards' best-selling freestyle board in Italy is the JibsawRossignol Snowboards' team from left to right: Sales Rep Frederico Verna, Product Manager Massimo Ramella and After Sales Manager Enrico DolceSimone Biondo, from Roots Agency in Florence, presenting Easy Snowboards, Fix Binding Co, Never Summer Snowboards and Xion protective gearRoxy’s new entry level price point board, the RAINAStranda Snowboards ambassador Leonardo Costello and Founder Mats DrouggeStranda's Mats showing his new splitboard model named "Fjäderlätt"The Holy Sport Distribution team from left to right: Owner Bernardo Cioni, Marketing Manager Massimo Torri and, from the warehouse, Valerio CicchettaTwo splitboard festival organisers: Rasmus Ostergaard and Ettore PersonettazUnion Binding Co's new model, the UltraUnion’s new splitboard binding model, the ChargerVibram was presented by Giordano De Vecchi from their Tester teamYes snowboards' new model Warca has a new technology called Mid BiteYes Snowboards' lifetime warrantyWave distribution team: Sales Rep Matteo Bartelle, Owner & Co-Founder Alex Grieco, Owner & Co-Founder Francesco Grieco and Sales Operator Fred Giraud from the Nidecker group
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