Brand New B2B On-Snow Demo “The Pill Base Camp”, February 2022

Italy’s new B2B ski & snowboard test and on-snow demo event ‘The Pill Base Camp’ took place across the first weekend of February (6 -7), 2022. A good mix of 40 ski and 32 snowboard brands, 107 shops and 260 testers/buyers packed out the Pila Ski Resort (just above the city of Aoste) for 2 full days out on the slopes. Glorious sunshine also made an attendance on both days.

The event was created by Hand Communication, the company behind the pan-European magazines and buyer’s guides, “The Pill Outdoor Guide” & “The Pill Snowboard Guide”.

SOURCE’s One-Eyed Monster paid the event a visit, so check out our Base Camp gallery below.


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